Demandbase, a retargeting platform for B2B marketers, on Thursday rounded out its “B2B Marketing Cloud” offering by launching an analytics dashboard, called Performance Manager.
The new dashboard gives marketers access to information such as available ad impressions, Web site activity and CRM data. Marketers can also use it to create audiences when planning campaigns.
A company representative explained that this is an important step for Demandbase because it means the company now offers clients a full "cloud marketing suite." In other words, its clients can use Demandbase to connect their existing marketing technology instead of purchasing new software that fits into a specific software vendors’ own cloud.
The company announced the new dashboard at the Marketing Innovation Summit in San Francisco.