OPA Taps CBS Interactive's Kint As New Head

The Online Publishers Association has named CBS digital veteran Jason Kint as its new CEO to succeed outgoing president Pam Horan. He starts in the new post on May 27 and will be based in Washington, D.C.

Kint, most recently SVP and general manager of CBS Interactive’s sports division, spent the last seven years building out the network’s signature sports events across online and mobile platforms. That includes franchises such as March Madness Live, online coverage of the Masters Tournament, and Super Bowl XLVII.

Previously, he held various executive positions at the Web sites for publications including Sporting news and all of Times Mirror Magazines’ flagship Web sites.

The OPA said Kint would lead digital initiatives at a “transformational time” for the organization that spans 65 high-profile news and entertainment sites including The New York Times, ESPN, USA Today, Conde Nast and WebMD.

Kint’s hiring was led by a search committee created by the OPA executive board.

“We welcome his leadership and vision, and are excited to work with him to take the OPA into the next decade with new initiatives, a strong membership and strategy for growth,” said Rob Grimshaw, OPA executive chairman and managing director of FT.com, in a statement.

In his new role, Kint will be responsible for the overall strategic direction of the OPA, as well as representing member brands to marketers, the press and policymakers. "The OPA exists as the one trade association to serve the unique and diverse needs of high-quality digital publishers who manage trusted, direct relationships with consumers and marketers," Kint said in the announcement.

Among the trends that Kint is likely to address as the trade group’s CEO are the rise of programmatic and native advertising, the consumer shift to mobile devices and cross-platform measurement. Given his experience overseeing live streaming at CBS Interactive’s sports division, the expansion of online video offerings among big Web publishers could be another key focus.

Pam Horan, who announced her plans to depart several weeks ago after 10 years at the OPA, including eight as president, will step down May 30. 

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