• by Gavin O'Malley , Staff Writer @mp_gavin, May 19, 2014

"You know most of your marketing sucks." So Michael Brenner, VP of Marketing and Content Strategy at SAP, informed those marketers in attendance for the OMMA Native conference on Monday morning. "Most marketing is challenged... to be nice." What about banners? Well, borrowing a line from Jay Z, Brenner said banners have "99 problems and a click ain’t one." That's why we're talking about native, according to Brenner. That's why it's growing, and most marketers are looking so hopefuly at content marketing, or "storytelling," as he puts it. "The only want to be effective with native advertising is to tell great stories."