• Marketing Week, Monday, June 2, 2014 10:40 AM

Marketing Week has posted an article overviewing the opportunities marketers will have during the World Cup and what their game plan should be to “score big.”

The post notes that social networks provide “huge audiences of World Cup fans to brands,” and that real-time marketing will surely be at play during the tournament.

“If you’re engaged with users’ search behaviours then you’re able to spot opportunities before others, like advertising against a video that is about to go viral or driving up rankings,” Marketing Week quotes Sam Zindel, data strategist at iCrossing, as saying. “You haven’t got huge overheads because the ad formats are text driven.”

The article also spells out some of the challenges marketers will face, including “the threat of unrest in Brazil,” and the fact that so many marketers will be trying something during the World Cup on social channels that it will be “the most cluttered social conversation ever.”

Read the whole story at Marketing Week »