Not only is the show the first to allow viewers to taste the dishes they see prepared on-screen, but the winning dish chosen on each of the 10 episodes will be available for sale on the restaurant's menu the very next day. (Restaurant chains will know the results of the competitions far enough in advance to be able to discreetly prepare to be able to offer the new items the day after the show airs.)
The contestants will work in conjunction with professional chefs to create their dishes, from concept to execution. A panel of judges will decide which dish not only tastes the best, but fits with the restaurant's current menu offerings. Judges will include executives and head chefs from the sponsoring restaurant chains.
Ty Pennington will serve as host, leading contestants through a series of challenges that put their brand knowledge and creative skills to the test.
Celebrity chef Emeril Lagasse will be the show's "menu master," serving as a resource for the contestants on cooking, branding and sales.
The series is being produced by One Three Media, with Mark Burnett ("The Bible," "The Voice," "Survivor") serving as executive producer.