TV-Internet Only Homes Gaining Ground

U.S. homes with only TV antenna reception business will soon be passed by those homes with only-TV Internet connections.

Currently, 6% of U.S. homes rely exclusively on TV antennas for their connection to TV networks/stations, with 5% of U.S. homes only using the Internet for their TV programming, a new study from the Consumer Electronics Association reveals.

In 1986, CEA says more than half of U.S. TV homes relied on TV antennas for free, over-the-air broadcasting. For the last nine years, there has been a downward trend in the homes that only use TV antennas for connection to TV networks/stations.

The CEA says almost half of U.S. TV households  -- 45% -- received at least some television programming from the Internet in the last year -- almost double the levels in the previous when it was at a 28% number.

The study also notes that 46% of TV users home watched video from either a laptop, notebook or netbook -- up from 38% a year ago, with 43% viewing video on a smartphone (33% in 2013); 35% watched video on a tablet (26% in 2013); and 34% watched video on a desktop computer (30% in 2013).

Gary Shapiro, president/chief executive officer of the CEA, stated: “As consumers continue to turn to other devices and services for TV programming -- devices that need wireless spectrum to deliver the content we want anytime, anywhere -- it’s clear that the free, public spectrum given to broadcasters could be put to much better use.”
Recommend (9) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.