Okay, then. So here's why advertisers love TV so much and can't get enough of the Cannes experience. A new Millward Brown Digital study that polled 300 digital marketing decision makers at Fortune 5000 companies and agencies in the
United States found that most of them allocate their budgets fairly evenly across digital advertising formats. However, 88% said that making emotional connections through digital media would encourage
them to spend more on digital branding campaigns. And to that end, the survey also found that 30% of digital marketers believe that ads purchased through programmatic methods produce negative customer
experiences that damage brand loyalty or negate their branding objectives in other ways." So, yeah, all that non-Cannes worthy programmatic crap? That's what is keeping marketers from increasing their
digital spend. That and the fact that a banner is still a banner; it's just not a medium which lends itself well to creativity. Or emotional connection.
Now this could be interesting. Or it could be yet another flashy partnership that plays out in the press and nowhere else. But we actually think there's some meat here. 360i has partnered with Mashable to use the publication's Velocity product -- a technology the publication developed in-house that monitors people's social media engagement to predict which content is about to go viral. Currently, the publication uses it to tout its own viral-worthy posts. Now, 360i will use these predictive insights to mold campaigns for its clients, ideally learning along the way what works and what doesn't and why.
Ouch! This has gotta hurt! As you may know, Apple is on the outs with TBWA and is in the process of hiring 1,000 people to staff an internal ad agency. Things are not going well. One ad exec who was approached by Apple is reported to have said: “The revolution has come and gone, and I’m not sure a job at Apple would be a creative opportunity. If I were going to go brand-side, there are a lot more interesting companies I’d rather work for, like Coke or Pepsi.” Ouch! Coke or Pepsi over Apple? But it's really no surprise. Steve Jobs is dead. Lee Clow is, for the most part, retired and out of the TBWA picture. And let's face it, Tim Cook is running a tight ship but he's no Steve Jobs. TBWA and Apple had a good, long run. Things have changed. Whether that change includes a gigantic internal agency or some as yet unforeseen relationship with a new agency is yet to be determined. But we can say, for what it's worth, iOS8 and leaked rumors of the iPhone 6 do seem quite cool.
It's probably not going to be as big as the Ming Dynasty but with McCann behind it, it's certainly going to try. Ming, which opened this week in New York, is headed by Commonwealth/McCann Creative Chairman Linus Karlsson who will be the agency's CCO. Joining Karlsson is Brian DiLorenzo, who will serve as CEO and former BBDO EVP Account Director Tara DeVeaux, who will serve as president. Part of McCann, the agency will be run independently. The new entity is touting itself as a "strategic, action-based creative company operating in the 'new to next' space" -- whatever that is.
From now until the end of summer, those passing by the Time-Life building, home to the "Mad Men" fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of "Mad Men."
The 12-foot bench was designed by Pentagram and consists of just two pieces -- a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.
At this year's Cannes Lions Festival of Creativity, Publicis Groupe Chairman and CEO Maurice Levy will take the stage with David Guetta, world-renowned French DJ Producer, for the Groupe's seminar which will explore innovation, creativity and the "zeitgeist of our industry today."
The seminar is called "Making the Brand: Authenticity and Influence through Celebrity Endorsements" and will take place in the Grand Auditorium on Thursday, June 25 at 4:00 p.m. CET, at the Palais des Festivals.
Guetta, as you may know, is a musician and marketer who has done his share of celebrity endorsements. From partnerships with brands like MUMM, Renault and most recently, TAG Heuer, to co-designing a pair of Beats by Dr. Dre, and co-founding a specialized agency for celebrity marketing, My Love Affair, Guetta also just released a new album titled "Listen" with international artists including Nicki Minaj, John Legend, Sia, and others.
Together with Levy, the two will discuss how celebrity endorsements have evolved from a simple play for buzz to a transformational creative role in marketing, advertising, and branding. Guetta will also give the audience an inside look at just how pivotal social media is in building relationships between artists and their audiences.