Jacki Kelley has been named chief operating officer for media at Bloomberg Media, responsible for leading the business operations of Bloomberg’s worldwide multiplatform media operation, the company confirmed Wednesday. The move marks Kelley’s return to the publisher side of the industry after taking on several roles at Interpublic Group, which she joined in 2009.
The Bloomberg operations she will oversee include Web, mobile, television, digital video, radio, print magazines and live events. Kelley will serve as deputy to Bloomberg Media CEO Justin B. Smith across the Media Group, focusing on driving global revenue growth, brand strength and developing the company’s multiplatform media offerings. She will start on Sept. 1, 2014 and will be based out of Bloomberg’s global headquarters in New York City. She will remain at IPG through the summer to ensure a smooth transition.
“This is a coup for our organization and an important talent milestone as we implement our new strategy,” Smith said. “Jacki is a force of nature -- a perfect a mix of shrewd business acumen and creativity with a clear track record of success.”
The move comes just weeks after a management shakeup at IPG Mediabrands, where Kelley had been CEO of its North America region. When the company announced her departure from that post, it said she was considering another role at Interpublic Group. But she opted for the Bloomberg position instead.
In her role as CEO, IPG Mediabrands North America, she oversaw and integrated tools, technologies and services for all clients based in North America and across the IPG Mediabrands agencies, including Universal McCann, Initiative and bpn, and was responsible for global clients headquartered in North America.
Previously, Kelley served as president, North America and global CEO at Universal McCann. Before that, Kelley held various business roles at Yahoo, Martha Stewart Living Omnimedia and USA Today. At Yahoo, Kelley served as global head of strategy and solutions, where she oversaw the integration of the search and display sales teams into an enhanced sales force. She integrated four sales forces into one while in the role of executive vice president, media sales at Martha Stewart Living Omnimedia.
She started her career at USA Today, where she rose from an intern to senior vice president of advertising, overseeing advertising and marketing for all international and domestic editions of the newspaper.