Will you return from Cannes with the same job you had when you left? It's not a secret that Cannes Lions is a hotbed of recruitment with awesome talent from all over the world all in one
place at the same time. What better time for one agency to poach talent from another? Mike Shields explores this in a Wall Street Journal column, writing: "Cannes is a hotbed of recruiting activity, so much so that agency talent managers and headhunters mark
the week on their calendars, strategically plot out their days to ensure they meet with the best potential job candidates, sometimes planning their activities months in advance. Top agencies usually
treat a trip to Cannes as a way to reward their top creatives. But they do so knowing there’s an inherent danger: some of them might not come back." Will you come back?
While recruiting in Cannes may be one of the most effective ways to find great talent, not every agency goes to Cannes. Take small Philadelphia digital shop Brolik. The ten-person agency recently experienced a growth spurt and needed to hire three people. Rather than spending money with recruiters, the agency decided to launch a social media recruitment campaign. They used Facebook, Twitter and LinkedIn. Using Facebook's targeting, Twitter's @username targeting and LinkedIn's job posting platform, the agency netted 1,500 visits to its careers page and 88 qualified resumes. The spend was $1,093.19 making for a cost per application figure of $12.42. Give it a try!
If you're in Cannes (or even if you're not, be sure to check out Dronie. Yes, Dronie. It's an amalgam of drone and selfie created by Twitter to capture Cannes like we've never seen before. The social network is in Cannes with an actual drone that's flying overhead capturing whatever it can. It started by capturing Patrick Stewart on Sunday outside the Palais. It then swooped in on others up and down La Croisette. The flights are represented in Vines that show the drone rapidly zooming out and away from its subjects. We're hoping there's a spotlighted night dive over the Gutter Bar around 3 a.m. some night. Now that would be interesting!
So who won big in Cannes last night? OgilvyOne took home a Direct Grand Prix for a British Airways "Magic" billboard campaign that showed kids pointing to planes in the air. McCann Melbourne won the Creative Effectiveness Grand Prix for "Guilt Trips," a campaign designed to get young urban dwellers to go visit their parents in the country. CAA won two Gold PR Lions and the Grand Prix for its industrial food production work as represented in The Scarecrow. London's adam&eveDDB took home the Promo & Activation Grand Prix for its work on the Harvey Nichols "Sorry, I Spent It on Myself" campaign.
Over in Australia, things became dicey between Innocean's Managing Director Mike Morrison and Korean management of Hyundai and Kia. Morrison has left the agency and has filed a lawsuit saying: “There’s a very big cultural gap between the Australian management group and the Korean CEO and the degree of change needed to be able to bring Innocean up to speed so existing clients are satisfied. Clients are agitating for that change and Innocean needs to act quicker.” Morrison, who joined Innocean a year ago, was brought in to revamp the agency which he did with key creative, data and digital hires from the likes of Droga5 and Wieden + Kennedy. Alas, it seems his revamp was a bit much for the Koreans.
Oy! Another creative award event? Sadly, yes. This one's comes from The A-List Hollywood and they have announced the call for entries for the Moving Image
Advertising, Interactive & Branded Entertainment 2015 Award. The entry deadline set for January 30, 2015.
I'm told the A-List Hollywood is the first creative advertising competition of its kind in Hollywood and will focus on the intersection between advertising and entertainment across all platforms. The event will be judged by the usual collection of international creatives including Leo Burnett's Mark Tutsell, JWT's Matt Eastwood, 360i's Pierre Lipton, and DDB Germany's Eric Schoeffler, among others. And no, there's not one single woman on the jury.
Of the awards, The Martin Agency Chief Creative Director Joe Alexander said: "There are way too many award shows and way too many without a clear purpose. The A-List Hollywood is the rare exception. It rewards the brands -- and agencies -- that are behaving in the most creative and engaging ways. Now that's refreshing."
Right, Joe. That's vastly different from every single other award event on the planet.
There's been a lot going on with Nationwide and its relationship with its agencies over the past few months. While its relationship appears to be solid with McKinney, things are not going so well
regarding its relationship with Moxie.
Confirming this, a statement from Moxie CEO Suzy Deering reads: “While Moxie will continue to work with Nationwide, it will no longer be on a retainer basis. Given this shift, we’ve begun the process of closing our Columbus office. Accounts currently serviced out of that location will be handled by our Pittsburgh and Atlanta offices. We are very proud of the work our Columbus team has produced over the years. They are a group of truly talented, dedicated professionals, and we thank them for all they have done.”
It totally sucks when an office of an agency has to shut down due to client shifts or losses. It's not fun. I've been there and know firsthand what it's like. But life goes on. Mine did. And so will the lives of everyone involved here.