Will you return from Cannes with the same job you had when you left? It's not a secret that Cannes Lions is a hotbed of recruitment with awesome talent from all over the world all in one
place at the same time. What better time for one agency to poach talent from another? Mike Shields explores this in a Wall Street Journal column, writing: "Cannes is a hotbed of recruiting activity, so much so that agency talent managers and headhunters mark
the week on their calendars, strategically plot out their days to ensure they meet with the best potential job candidates, sometimes planning their activities months in advance. Top agencies usually
treat a trip to Cannes as a way to reward their top creatives. But they do so knowing there’s an inherent danger: some of them might not come back." Will you come back?
While recruiting in Cannes may be one of the most effective ways to find great talent, not every agency goes to Cannes. Take small Philadelphia digital shop Brolik. The ten-person agency recently experienced a growth spurt and needed to hire three people. Rather than spending money with recruiters, the agency decided to launch a social media recruitment campaign. They used Facebook, Twitter and LinkedIn. Using Facebook's targeting, Twitter's @username targeting and LinkedIn's job posting platform, the agency netted 1,500 visits to its careers page and 88 qualified resumes. The spend was $1,093.19 making for a cost per application figure of $12.42. Give it a try!
If you're in Cannes (or even if you're not, be sure to check out Dronie. Yes, Dronie. It's an amalgam of drone and selfie created by Twitter to capture Cannes like we've never seen before. The social network is in Cannes with an actual drone that's flying overhead capturing whatever it can. It started by capturing Patrick Stewart on Sunday outside the Palais. It then swooped in on others up and down La Croisette. The flights are represented in Vines that show the drone rapidly zooming out and away from its subjects. We're hoping there's a spotlighted night dive over the Gutter Bar around 3 a.m. some night. Now that would be interesting!
So who won big in Cannes last night? OgilvyOne took home a Direct Grand Prix for a British Airways "Magic" billboard campaign that showed kids pointing to planes in the air. McCann Melbourne won the Creative Effectiveness Grand Prix for "Guilt Trips," a campaign designed to get young urban dwellers to go visit their parents in the country. CAA won two Gold PR Lions and the Grand Prix for its industrial food production work as represented in The Scarecrow. London's adam&eveDDB took home the Promo & Activation Grand Prix for its work on the Harvey Nichols "Sorry, I Spent It on Myself" campaign.
Over in Australia, things became dicey between Innocean's Managing Director Mike Morrison and Korean management of Hyundai and Kia. Morrison has left the agency and has filed a lawsuit saying: “There’s a very big cultural gap between the Australian management group and the Korean CEO and the degree of change needed to be able to bring Innocean up to speed so existing clients are satisfied. Clients are agitating for that change and Innocean needs to act quicker.” Morrison, who joined Innocean a year ago, was brought in to revamp the agency which he did with key creative, data and digital hires from the likes of Droga5 and Wieden + Kennedy. Alas, it seems his revamp was a bit much for the Koreans.
This year, as it has done for many, Wieden+Kennedy is joining Oregon's Bike Commute Challenge month, an effort which encourages more people to commute to work on a bike.
In a blog post, the agency explains further, writing: "The Bicycle Transportation Alliance, a non-profit bike advocacy group based in Portland, puts on the Bike Commute Challenge every September, during which businesses compete to have the highest percentage of commutes by bike. W+K is always a front runner in the competition (we’ll catch you this year, Reed College!)."
How many miles will the agency log this year? More than last, we hope -- but we're all just going to have to wait until the end of September to find out.
Good luck, W+K!
A while back you may have heard about the South African ad couple who quit their agency jobs and decided to travel the world and keep a journal of their adventure. As is usually the case with these "find yourself" journeys shared on
social media, activities and adventures almost always fall into the "damn, I wish I were them" category. Except for Chanel Cartell and Steve Dirnberger -- and likely, most others who just aren't
honest -- not every aspect of their travels has been epically spectacular.
In fact, they now clean toilets to help pay for their travels. In a recent blog post, the couple shared the fact that traveling the world isn't always roses or peaches and cream or whatever metaphor you want to apply. No, sometimes the money runs out and you've just gotta do what you've gotta do to make ends meet. And that's exactly what Cartell and Dirnberger have had to do.
In a blog post entitled We Quit Our Jobs In Advertising To Scrub Toilets, the couple share the less than glamorous side of world travel.
The couple write: "After being gone exactly 6 months, I feel it necessary we share the uglier side of our trip. Browsing through our blog posts and Instagram feed, it seems like we’re having the time of our lives. And don’t get me wrong -- we are. It’s bloody amazing. But it’s not all ice-creams in the sun and pretty landscapes. Noooooo. So far, I think we’ve tallied 135 toilets scrubbed, 250 kilos of cow dung spread, 2 tons of rocks shoveled, 60 meters of pathway laid, 57 beds made, and I cannot even remember how many wine glasses we’ve polished."
And of the notion that we are often fooled by social media into thinking everyone's life but our own is spectacular, they add, "So don’t let the bank of gorgeous photography fool you. Nuh uh. I am not at my fittest, slimmest or physically healthiest. We eat jam on crackers most days, get roughly 5hrs of sleep per night, and lug our extremely heavy bags through cobbled streets at 1am, trying to find our accommodation (because bus fares are not part of the budget, obviously)."
And so when you think your life sucks because everyone on social media seems to have such a perfect life, remember, social media favors the more positive aspects of life.
Following its new decentralized managerial model, Crispin Porter + Bogusky has hired a second managing director for its Boulder office. Devin Reiter, who previously worked with the agency on the
Microsoft account before leaving for a year-long stint at McCann Erickson New York, has returned and will work alongside the office's other managing director, Danielle Whalen.
Of the doubling up of managing directors, CP+B Global CEO Lori Senecal said: "We have small, tight teams of hands-on doers who are in charge of creating the very best work. So when an office becomes too large for one MD to have meaningful personal impact on each and every client business, we need to expand our leadership to deliver this promise."
The move follows -- and is line with -- the exodus of Andrew Keller, a 17-year veteran of the shop. Keller's position as executive creative director, and the oversight that position provided, was eliminated to make way for the new decentralized approach to management.
One wonders how long before the tide turns and the agency realizes the deck hands have taken over the ship and they've got a disorganized mutiny on their hands.
New York-based first-year MRY creative Sam Bartos has unveiled Ad Agency Bingo, a bingo game which
incorporates many of the activities, behaviors and plain old oddities he's witnessed during his first year at MRY.
Bingo squares include such activities as someone blatantly drinking before 2PM, somebody Tindering during a meeting, someone using the word "disruptive," somebody's dog pees in the office, someone says "advertorial," someone takes a selfie, someone you've slept with is in the same meeting as you and more.
In Sam's own words, here's how you sore the game:
“If you get a straight line, you can take it to your boss and ask that he promote you. Art Directors can become Senior Art Directors. Junior Copywriters will become Senior Junior Copywriters. etc.
If you get a diagonal line, you get to raid the office supply closet, Supermarket Sweep-style.
If your coworker gets a straight line, but you contributed by saying one of the things that helps them fill out one of the squares, you can scan their filled out sheet and put it in your portfolio as a project you worked on.
If you give the sheet to an intern to and they get a straight line, you can take credit for it as long as you write them a nice LinkedIn recommendation on their last day.
If you fill in a couple of the bubbles then get bored, fuck it, it’s 11:27. Lunch time.”
Oh, those damn new business prospects. Always asking for spec work for pitches. Will they ever learn? It's like asking a doctor to operate on your toe so he can prove he'll be successful operating
on your heart without even knowing the details of your health condition.
The HubSpot blog, Agency Post, asked 12 ad agency execs to spout off about spec work and what they think about the clients who request it.
Here's one of the better responses from Fuseideas' Dennis Franczak who said: "In written RFP responses, spec work is a waste of time. The reader may not have any context to what you are showing them. I also think when people ask it in an RFP they don’t understand how important developing creative is to us. It’s what we do. Asking us to just give it away means they already don’t respect you or what you do. To them, it’s like hiring somebody to provide them office supplies."
He continued: "For in-person presentations, it’s your chance to show them how you think or how you arrived at your creative approach. 95% of whatever gets done in a spec creative pitch is tossed out because you don’t have the background or the relationship with the client to know what they really need, but it shows how you think and it shows them you want their business."
What's your take on spec work?