Will you return from Cannes with the same job you had when you left? It's not a secret that Cannes Lions is a hotbed of recruitment with awesome talent from all over the world all in one
place at the same time. What better time for one agency to poach talent from another? Mike Shields explores this in a Wall Street Journal column, writing: "Cannes is a hotbed of recruiting activity, so much so that agency talent managers and headhunters mark
the week on their calendars, strategically plot out their days to ensure they meet with the best potential job candidates, sometimes planning their activities months in advance. Top agencies usually
treat a trip to Cannes as a way to reward their top creatives. But they do so knowing there’s an inherent danger: some of them might not come back." Will you come back?
While recruiting in Cannes may be one of the most effective ways to find great talent, not every agency goes to Cannes. Take small Philadelphia digital shop Brolik. The ten-person agency recently experienced a growth spurt and needed to hire three people. Rather than spending money with recruiters, the agency decided to launch a social media recruitment campaign. They used Facebook, Twitter and LinkedIn. Using Facebook's targeting, Twitter's @username targeting and LinkedIn's job posting platform, the agency netted 1,500 visits to its careers page and 88 qualified resumes. The spend was $1,093.19 making for a cost per application figure of $12.42. Give it a try!
If you're in Cannes (or even if you're not, be sure to check out Dronie. Yes, Dronie. It's an amalgam of drone and selfie created by Twitter to capture Cannes like we've never seen before. The social network is in Cannes with an actual drone that's flying overhead capturing whatever it can. It started by capturing Patrick Stewart on Sunday outside the Palais. It then swooped in on others up and down La Croisette. The flights are represented in Vines that show the drone rapidly zooming out and away from its subjects. We're hoping there's a spotlighted night dive over the Gutter Bar around 3 a.m. some night. Now that would be interesting!
So who won big in Cannes last night? OgilvyOne took home a Direct Grand Prix for a British Airways "Magic" billboard campaign that showed kids pointing to planes in the air. McCann Melbourne won the Creative Effectiveness Grand Prix for "Guilt Trips," a campaign designed to get young urban dwellers to go visit their parents in the country. CAA won two Gold PR Lions and the Grand Prix for its industrial food production work as represented in The Scarecrow. London's adam&eveDDB took home the Promo & Activation Grand Prix for its work on the Harvey Nichols "Sorry, I Spent It on Myself" campaign.
Over in Australia, things became dicey between Innocean's Managing Director Mike Morrison and Korean management of Hyundai and Kia. Morrison has left the agency and has filed a lawsuit saying: “There’s a very big cultural gap between the Australian management group and the Korean CEO and the degree of change needed to be able to bring Innocean up to speed so existing clients are satisfied. Clients are agitating for that change and Innocean needs to act quicker.” Morrison, who joined Innocean a year ago, was brought in to revamp the agency which he did with key creative, data and digital hires from the likes of Droga5 and Wieden + Kennedy. Alas, it seems his revamp was a bit much for the Koreans.
Increasingly, there aren't many people who know what a Walkman is. And it seems, there are a lot of Millennials who don't really understand what a realtor is or how this non-digital human can add
value beyond the mouse click to the home-buying process.
The National Association of Realtors just awarded its account to Arnold Worldwide after having been handled by Most for the past 20 years. Arnold will be charged with making the realtor relevant again.
Of the win, Arnold Global President Pam Hamlin said: “Arnold is tasked with helping NAR reclaim the Realtor’s role in the overall home-buying process, and to educate millennials on what a Realtor does and the value they can provide."
Hamlin adds that Arnold will “target millennials through an integrated cross-channel campaign, which will center primarily on television and digital activations.” Work is expected to break in the fourth quarter.
Of choosing Arnold over incumbent Most which also participated in the pitch, National Association of Realtors Senior VP of Communications Stephanie Singer said: “Most participated in the pitch and made it to the final round. The decision ultimately was not about the past quality of their work, only an interest in moving in a different direction.”
Way back in 2004, University of Central Florida graduate and Woo Creative Founder Ryan Boylston began hosting an event called Arnold Day. Arnold Day, which started with just Boylston and a few
friends gathering at Orlando bar Lazy Moon to watch Schwarzenegger movies on the actor's birthday, has grown to a 1,200-person event.
Of the event's genesis, Boylston said: "Way back when, it was a simple concept… two Arnold fans, a 19-inch TV, a VCR -- that's right, a VCR -- and the greatest pizza/beer establishment in Orlando."
Each year, diehard Arnold fans showed up in their favorite Arnold movie attire, to share their love for Mr. "I'll be back!"
On how the day will go down, Lazy Moon Co-Owner Tim Brown said: "Ryan's awesome. On Arnold Day, we'll serve German or Austrian beers, bratwurst pizza and the event has caught on with both employees and customers. We're not sure Arnold will show up, but it's a fun day either way."
The event also supports Boylston's fundraising goals, which include collecting $20,000 which will be donated to Boynton Beach-based CJ Foundation which provides financial resources to families with special needs children.
Of the charity side of the effort, Boylston said: "The monies we raise are for kids to receive therapy not covered by insurance. This therapy can change the trajectory of a child's life."
Donations will be collected at the Arnold Day event but anyone can visit the Arnold Day website on which contributions can be made.
This year, Arnold Day will be Aug. 1 at Lazy Moon Pizza, 11551 University Blvd., in Orlando.
Come on, Arnold, show up for Ryan, won't you?
I suppose it's entirely possible that there are hundreds of companies with the word "shift" in their name. And here's another; one that might raise an eyebrow with marketing agency Shift
Communications. Why? Because ShiftRGB.com (which, anachronistically, displays only 1995ish "coming soon" text).
Petrol Advertising Motion Director David Edeburn is launching ShiftRGB, a creative firm he says he's launching in response to Google Chrome's September 15th move to discontinue auto-playing Flash media. ShiftRGB will specialize in creating HTML5 display advertising for ad agencies transitioning to HTML5 display ads.
For the past 15 years, Edeburn has worked as an HTML5 animator, Flash animator, creative director and web developer at WOO, Arsonal and Petrol.
Following its premiere at the Palais des Festivals during the Cannes Lions International Festival of Creativity and a showing in Milan on July 15, Saatchi & Saatchi continues to celebrate the 25th
anniversary of its New Directors’ Showcase, this time with a New York City screening event at the Museum of Modern Art Tuesday, August 25.
Saatchi & Saatchi will present the New Directors Showcase featuring this year’s directing talent as well as the U.S. premiere of “25X25”: an "experiment in film" directed by 25 New Directors' Showcase alumni who have been recognized for their successful film, television, and advertising careers.
The “25x25” directors include Daniel Kleinman, Dawn Shadforth, Floria Sigismondi, Jonathan Glazer, Michel Gondry, Ivan Zacharias, Traktor, Dante Ariola, Ringan Ledwidge, Antoine Bardou-Jacquet, Carl Erik Rinsch, Noam Murro, Tim Bullock, Dougal Wilson, James Rouse, Jamie Rafn, Fredrik Bond, Philippe Andre, Jake Scott, Ne-o, David Wilson, Daniel Wolfe, Ilya Naishuller, Vania Heymann, and Charlie Robins.
Of the event, Andy Gulliman, Saatchi & Saatchi Worldwide Director of Film & Content and curator of the New Directors Showcase said: “Back in 1991 an idea was conceived for a Showcase that would reflect the agency’s reputation for nurturing and developing new talent. 25 years later we are still committed to providing a global platform for new directing talent.”
Saatchi & Saatchi New York CEO Brent Smart added: “It was a real highlight to experience the New Directors’ Showcase and 25X25 Film at Cannes this year and we couldn’t be more excited to bring this event to New York. I hope our clients, partners, and people find the same inspiration from the next generation of filmmakers.”
Recently, DDB Istanbul was in search of an art director. As is always the case with an open creative position, the agency was slammed with portfolios. But one portfolio stood out and was far and
away above all others.
Like a shipwrecked person on an island (after all, that's kind of like what joblessness is like), Canhür Aktuglu did the message in a bottle thing placing his cover letter inside a bottle and embedding a USB stick containing his portfolio in the bottle's cork.
Check out several images of his creation here.