Cannes A Hotbed For Recruitment, Selfie Drones - And, Oh Yeah, A Few Awards

Will you return from Cannes with the same job you had when you left? It's not a secret that Cannes Lions is a hotbed of recruitment with awesome talent from all over the world all in one place at the same time. What better time for one agency to poach talent from another? Mike Shields explores this in a Wall Street Journal column, writing: "Cannes is a hotbed of recruiting activity, so much so that agency talent managers and headhunters mark the week on their calendars, strategically plot out their days to ensure they meet with the best potential job candidates, sometimes planning their activities months in advance. Top agencies usually treat a trip to Cannes as a way to reward their top creatives. But they do so knowing there’s an inherent danger: some of them might not come back." Will you come back?

While recruiting in Cannes may be one of the most effective ways to find great talent, not every agency goes to Cannes. Take small Philadelphia digital shop Brolik. The ten-person agency recently experienced a growth spurt and needed to hire three people. Rather than spending money with recruiters, the agency decided to launch a social media recruitment campaign. They used Facebook, Twitter and LinkedIn. Using Facebook's targeting, Twitter's @username targeting and LinkedIn's job posting platform, the agency netted 1,500 visits to its careers page and 88 qualified resumes. The spend was $1,093.19 making for a cost per application figure of $12.42. Give it a try!

If you're in Cannes (or even if you're not, be sure to check out Dronie. Yes, Dronie. It's an amalgam of drone and selfie created by Twitter to capture Cannes like we've never seen before. The social network is in Cannes with an actual drone that's flying overhead capturing whatever it can. It started by capturing Patrick Stewart on Sunday outside the Palais. It then swooped in on others up and down La Croisette. The flights are represented in Vines that show the drone rapidly zooming out and away from its subjects. We're hoping there's a spotlighted night dive over the Gutter Bar around 3 a.m. some night. Now that would be interesting!

So who won big in Cannes last night? OgilvyOne took home a Direct Grand Prix for a British Airways "Magic" billboard campaign that showed kids pointing to planes in the air. McCann Melbourne won the Creative Effectiveness Grand Prix for "Guilt Trips," a campaign designed to get young urban dwellers to go visit their parents in the country. CAA won two Gold PR Lions and the Grand Prix for its industrial food production work as represented in The Scarecrow. London's adam&eveDDB took home the Promo & Activation Grand Prix for its work on the Harvey Nichols "Sorry, I Spent It on Myself" campaign.

Over in Australia, things became dicey between Innocean's Managing Director Mike Morrison and Korean management of Hyundai and Kia. Morrison has left the agency and has filed a lawsuit saying: “There’s a very big cultural gap between the Australian management group and the Korean CEO and the degree of change needed to be able to bring Innocean up to speed so existing clients are satisfied. Clients are agitating for that change and Innocean needs to act quicker.” Morrison, who joined Innocean a year ago, was brought in to revamp the agency which he did with key creative, data and digital hires from the likes of Droga5 and Wieden + Kennedy. Alas, it seems his revamp was a bit much for the Koreans.

Recommend (5) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • WPP Promotes Tamara Ingram to Chief Client Officer

    Yes, I know. There are too may CxO titles floating around the business world -- but that shouldn't detract from the fact that people promoted to these newly created positions don't deserve to be there. And Tamara Ingram is one such person.

    Over the years, Ingram has served as UK WPP Group CEO for Grey Worldwide as well as CEO of WPP's Team Procter & Gamble. Before Grey, she was president of WPP's Kantar, parent to Henley Center, Added Value and Fusion5. And before that she was CEO of Saatchi & Saatchi and McCann-Erikson in the UK. 

    As well as taking on new responsibilities overseeing the holding company's global accounts, Ingram will continue as CEO of Team P&G across WPP's network, and will remain based at Grey's New York HQ. 

    Of Ingram's appointment, WPP CEO Martin Sorrell said, "There are few people who understand the requirements of global client management better than Tamara."

  • RPA Creative Director Releases Book on Instagram

    Why release a book in digital form on Amazon when you can release it on Instagram? After all, bite-sized social media crumbs is where it's at these days, right? RPA’s ECD Jason Sperling is releasing a book on Instagram about winning back jaded consumers to brands. Each post will be either an animation or an illustration depicting that particular section of the book. Currently, he has some excerpts up on Instagram.

    The book, entitled Look At Me When I'm Talking To You, examines today’s marketing environment and talks about what it takes to break through and connect with today’s cynical, overstimulated audiences. In an effort to be his own best example, and to connect with Millennials who now live on social media, he decided to release the book a little differently. One illustrated page a day, for 160 days. In, yes, bite size portions, the way most ADD-addled people currently consume content.

    Of the Instagram approach, Sperling said, “Leveraging Instagram to discuss the challenges of advertising today is an actual demonstration of one of the premises of my book -- to wholeheartedly connect with consumers where they naturally consume content in a way that matches their habits. My goal is for the book to be a crucial tool in defeating ‘adpathy,' the unconscious disassociation and indifference toward marketing due to an overabundance of media and messages out in the world. And the launch of the book will mirror the advice I’m giving.”

    Sperling joined RPA in 2010 from Media Arts Lab, where he worked on the "Get a Mac" Apple campaign. He has been honored with awards, including Cannes Gold Lions, the Cannes Gold Cyber Lion, the Grand Effie, One Show Gold, Clio Gold, ADC, Webby Awards, Shortys, and Communication Arts.
  • Former Arbitron, Simmons And Campbell-Ewald Exec Heads To Telmar

    Media planning software provider Telmar has named former Arbitron, Simmons, Traffic Audit Bureau and TNS exec Anna Fountas to the position of President of the Americas. Fountas will lead Telmar’s sales and client service organization in the U.S., Canada and South America to further expand usage of its core media planning system as well as applications for emerging media and data integration. 

    On joining Telmar, Fountas said: “Media planning software is more important than ever. Every day advertisers get more options, complexity, data and urgency to contend with. Advertising depends utterly on targeting, and targeting relies increasingly on data synthesis. Nothing performs like Telmar. I’m excited to have the opportunity to extend Telmar’s lead in performance and move the advertising business forward by increasing the number of planners with real-time capability.”

    Over the years, Fountas has introduced media research standards and advanced the state of the art for providers as well as associations. As president of the Traffic Audit Bureau, Fountas helped modernize the out-of-home measurement system. As president for syndicated studies at Simmons, she helped create the strategy for Hispanic measurement services. Earlier, as svp/sales and marketing/advertiser/agency services at Arbitron, she led the team that developed the first PC-based ad expenditure application for advertising data. She also ran sales and marketing for the TNS AdScope service, research for the Digital Place-Based Advertising Association (DPAA), and media information services for ad agency Campbell-Ewald.

  • Red Tettemer O'Connell +Partners Surprises Employee With Porsche Boxster

    Agency retreats are not usually an occasion that many look forward to. After all, it's an event usually filled with silly personal development games and come-to-Jesus fervor that just causes everyone to wince as if you were witnessing your father wearing a Speedo.

    But RTO+P went for something different this year, as they did several years ago when they awarded PR and Social Director Annie Heckenberger with a 1977 Midget MG. This year, the agency surprised Managing Director Perry Morris with a 2002 Porsche Boxster.

    But it wasn't simply a luck-of-the-draw thing. Morris had to demonstrate her skills. That is, her music trivia and Hungry Hungry Hippos skills. Who knows what that has to do with advertising but who really cares? An agency gave an employee a car! OK, a really, really old car but a cool car none the less. And that's just awesome.
  • This Ad Blocker Blocks Ads With...Award Winning Ads

    In celebration of its 2015 Pencil awards, British ad organization D&AD, with help from Paris-based BETC, has launched The Ad Filter, a browser plug in for Chrome and Firefox that will replace preroll ads with D&AD-winning ads.

    It's all to "celebrate creativity by inspiring and stimulating people in the industry and beyond. We wanted to demonstrate that people don't hate advertising, they just hate bad advertising," says BETC Paris Creative Director Olivier Apers.

    This is, perhaps, one of the most awesome time-wasters ever created. Well, at least for those of us in the ad world. After all, what's more inspiring than staring at a computer watching award-winning ads you didn't create to both madden you into despair and motivate you to greatness?
  • Financial Sector To Up Digital Budgets To $10 Billion Annually By 2019

    It's not a surprise that many brands are shifting their marketing budgets away from traditional media and toward  digital media but the financial segment is set to experience big shifts over the next four years according to recent eMarketer research. 

    The researcher forecasts an 11.7% compound annual growth rate between 2014 and 2019 for the financial sector, resulting in a $10 billion annual digital ad spend. According to Kantar Media, between 2013 and 2014 alone, television spending (across all sectors) dropped 4.7% from $3.4 billion to $3.2 billion, while online spend increased 20.4% from $2.4 billion to $2.9 billion.

    Dramatic spending drops were seen in magazine (down 7.3%), radio (down 10.9%) and outdoor (down 11.4%).

    In terms of spending objectives, eMarketer forecasts that the financial sector will allocate 62% of budget (or $4.46 billion) to direct response and 38% of budget (or $2.73 billion) to branding by the end of 2015.

    Search will dominate paid media spending for the financial sector in 2015, representing $3.40 billion or 47.3% of U.S. financial services total digital ad spending. eMarketer estimates that paid digital display will closely follow, with $3.02 billion of the financial sector’s budgets projected to flow to the category by the end of the year.

    Mobile is also an active area for financial brands. According to eMarketer, mobile advertising for the sector is expected to hit $3.49 billion by the end of 2015 in comparison to $3.7 billion spent on desktop.

    Social media has also seen significant spending increases, with financial brands increasing the share of budget to 8.8% in 2015, up from 5.9% in 2014 according to Duke University's Fuqua School of Business.


  • SS+K Gives Middle Finger to Open Office Haters

    Recently, there's been increased debate surrounding the open office concept and its effect on productivity. Various articles and studies have pointed out that it may not be as productive a work environment as old-school offices with walls and doors. Some posit that the concept fosters the creative spirit. Others posit that the concept fosters distraction and anxiety.

    While many agencies have gone open concept, one is publicly proclaiming its love for the concept in an open letter published in Ad Age. Penned by SS+K Partner and Chief Creative Officer Bobby Hershfield, the letter reads like a "facts be damned" opinion piece which, truth be told, is perhaps all well and good. After all, what works for some, doesn't work for others.

    In the letter, Hershfield thumbs his nose at stats highlighting the downside of the open office concept and touts the concept's benefits as he sees them. He writes: “We don't rely on email so much. We talk. Email follows up a conversation instead of initiating one, or even worse, substituting for one. We don't just share ideas. We wad them up and toss them at each other, blurt them out, interrupt and criticize and applaud them. We talk more. Walk around. Offer suggestions enroute to the bathroom. We don't hide in our offices. We don't hide behind walls. We are exposed and sometimes that fear puts pressure on us to be better in every aspect of our job." 

    He finishes, writing: "We are happier. We are less complacent. Less bored. We are stimulated. And we are getting to know one another better, which makes a culture that really is only about people and [making] ideas stronger."

    There never will be an answer to this conundrum mostly because everyone has a different work style. Some love the thrill of constant interaction and lobbing ideas back and forth while eating their lunch and walking on their standing treadmill desk. Others love to cocoon themselves and let prior interactions gestate into well-formed ideas which are then shared to a larger group. To each their own, I guess.

  • Hey Agencies, Here's 5 Reasons Why Startups Should Pay You More

    David Murdico, creative director and managing partner of Supercool Creative Agency puts forth a solid argument as to why startups should pay agencies more than brands do for the same work. 

    First of all, he notes a startup is an unknown entity and no one has ever heard of it before making it all the more difficult to create the necessary marketing program to achieve awareness and sale. He notes startups are generally more demanding than established brand marketers, often times because so much is at stake.

    Perhaps the biggest problem area when it comes to crafting marketing for a startup is that up until the point the startup reached out to an agency, everything about the startup has, thus far, operated in an echo chamber with scant few nodding and bobbing their heads in agreement without truly vetting the idea or how the idea will be perceived in the real world.

    Another challenge when working with a startup? They tend to change their mind a lot about, well, everything. And that can be a gigantic time suck. Check out Murdico's entire list here and file it away in your back pocket for use the next time you consider working with a startup.

  • This Consultant Argues CMOs, Not CFOs and COOs Should Rise to the Office of CEO

    Max Brand Equity President Richard Guha says marketers should own and run businesses. He notes that many CEOs are culled from the CFO and COO ranks rather than the CMO ranks. 

    Making the argument, he writes: "If Marketing were to do its job perfectly and customers were to come and buy, there would be no need for Sales. So if only Marketing could do its job perfectly, it would be the 'go-to' function in business. Yet, companies routinely look to the CFO or Head of Operations, who do not directly contribute to the key objective of the company when it comes to choosing a CEO instead of promoting the CMO to CEO. Why?

    Why, indeed? 

    Well, he says too many marketers rely on gut feel rather than sound, scientific analysis. He notes: "Engineers can’t [rely on gut feel], or bridges would collapse, buildings crumble, and machines fail. Marketers need to think more like good engineers than mere wielders of tools."

    Do marketers lack the ability to approach brand building in the manner Guha advocates? Or is the nature of marketing and advertising too "squishy" to be crafted with exactitude akin to engineering a bridge? Is it silly to even compare the two?
  • Tumblr Blog 'Mad Men Integrated' Envisions Mad Men Characters In the Digital Age

    This is gold! Gold, I tell you! And it's arrived just in time. As we all mourn the loss of our beloved Mad Men characters, they have been given renewed life, in the form of a Tumblr blog, as digital natives spewing all the usual buzzword bingo that's so prevalent in today's marketing landscape.

    Taking on the form of animated gifs, we have Don informing his secretary: "The future of advertising is socially integrated digital platforms." We have Peggy commending a co-worker saying: "Nice branded social post, bro." We have Don asking Peggy: "But does it work as a pre-roll." We have Don reacting to a proposed "Tinder-powered drone." We have Pete telling Don: "The CTRs need optimizing for behavioral targeting of Millennials." 

    And on and on and on. Brilliance.

>> Mediapsssst Archives