Will you return from Cannes with the same job you had when you left? It's not a secret that Cannes Lions is a hotbed of recruitment with awesome talent from all over the world all in one
place at the same time. What better time for one agency to poach talent from another? Mike Shields explores this in a Wall Street Journal column, writing: "Cannes is a hotbed of recruiting activity, so much so that agency talent managers and headhunters mark
the week on their calendars, strategically plot out their days to ensure they meet with the best potential job candidates, sometimes planning their activities months in advance. Top agencies usually
treat a trip to Cannes as a way to reward their top creatives. But they do so knowing there’s an inherent danger: some of them might not come back." Will you come back?
While recruiting in Cannes may be one of the most effective ways to find great talent, not every agency goes to Cannes. Take small Philadelphia digital shop Brolik. The ten-person agency recently experienced a growth spurt and needed to hire three people. Rather than spending money with recruiters, the agency decided to launch a social media recruitment campaign. They used Facebook, Twitter and LinkedIn. Using Facebook's targeting, Twitter's @username targeting and LinkedIn's job posting platform, the agency netted 1,500 visits to its careers page and 88 qualified resumes. The spend was $1,093.19 making for a cost per application figure of $12.42. Give it a try!
If you're in Cannes (or even if you're not, be sure to check out Dronie. Yes, Dronie. It's an amalgam of drone and selfie created by Twitter to capture Cannes like we've never seen before. The social network is in Cannes with an actual drone that's flying overhead capturing whatever it can. It started by capturing Patrick Stewart on Sunday outside the Palais. It then swooped in on others up and down La Croisette. The flights are represented in Vines that show the drone rapidly zooming out and away from its subjects. We're hoping there's a spotlighted night dive over the Gutter Bar around 3 a.m. some night. Now that would be interesting!
So who won big in Cannes last night? OgilvyOne took home a Direct Grand Prix for a British Airways "Magic" billboard campaign that showed kids pointing to planes in the air. McCann Melbourne won the Creative Effectiveness Grand Prix for "Guilt Trips," a campaign designed to get young urban dwellers to go visit their parents in the country. CAA won two Gold PR Lions and the Grand Prix for its industrial food production work as represented in The Scarecrow. London's adam&eveDDB took home the Promo & Activation Grand Prix for its work on the Harvey Nichols "Sorry, I Spent It on Myself" campaign.
Over in Australia, things became dicey between Innocean's Managing Director Mike Morrison and Korean management of Hyundai and Kia. Morrison has left the agency and has filed a lawsuit saying: “There’s a very big cultural gap between the Australian management group and the Korean CEO and the degree of change needed to be able to bring Innocean up to speed so existing clients are satisfied. Clients are agitating for that change and Innocean needs to act quicker.” Morrison, who joined Innocean a year ago, was brought in to revamp the agency which he did with key creative, data and digital hires from the likes of Droga5 and Wieden + Kennedy. Alas, it seems his revamp was a bit much for the Koreans.
Are you going to SXSW? Do you want a new job? Then, it appears, you might want to hook up with Saatchi & Saatchi, which is opening up a Dallas office and will be trolling the streets of Austin
during SXSW for new hires.
The new office is for the agency's Team One unit, which focuses specifically on the Toyota and Lexus accounts. The agency's move to Texas is in reaction to Toyota moving its U.S. sales and marketing operations to Plano, Texas.
And so between barbecue and overcrowded sessions, head over to the SXSW Job Market at the JW Marriott (Floor 2). The hours are Friday, March 13 from 10 a.m. to 6 p.m. and Saturday, March 14 from 10 a.m. to 6 p.m.
While every morning she's grateful her clients haven't become part of some social media disaster and Twitter is her go to outlet for news, Huge (no, she isn't huge -- that's the name of the agency)
Director of Earned Media Alyssa Galella says that if she weren't working at Huge, she'd love to be "a detective. Or work in an animal shelter. I would basically be Ace Ventura, Pet Detective."
That's an interesting goal for a woman who was recently named one of PR Week's Innovation 50 or who accomplished a killer social media stunt by sending 99 boxes of Cap'N Crunch cereal to Jay-Z who later mentioned the stunt on the radio. Of course, yes -- she's just kidding, but Ace Ventura who certainly was a character. And I like people who aspire to be interesting characters.
But what's most interesting about Galella, who is far from being an old timer, is her wise view of social media today. She says, "There's no longer a dividing line between 'media' and 'social media.' You need to be fluent in both traditional media relations and social media to do your job most effectively. Most of what I've learned hasn't been on the clock, either -- take the initiative to read a ton, be active on social media, attend events, and take classes you're interested in." You know -- become educated in the ways of life.
Thank God. Someone who doesn't think Facebook, Twitter and Snapchat are the only valid forms of media in existence.
The Warc 100, an annual list of the best agencies based on an analysis of winning campaigns across 87 different award events or competitions, has named Lowe Lintas India the number one agency on its 2015 list. The agency scored 213 points and was closely followed by AMV BBDO with 191 and Colenso BBDO with 148.
Of the recognition, Lowe Lintas
India CEO Joseph George said: "We have had a terrific run on creative effectiveness this year across the globe; and all the accolades have further reinforced our belief in the type of work we want to
do and believe in."
Chicago's Starcom MediaVest Group Chicago was named top media agency, followed by PHD Mumbai. 360i New York was named top digital agency with R/GA New York taking second place.
The Warc 100 is a ranking of top marketing campaigns and companies that the organization says is based on their performance in effectiveness and strategy competitions. The organization does not disclose the competitions that it uses to devise the ranking.