A new report from Bizo, a B2B audience data firm, says that 82% of B2B digital marketers plan to “maintain or spend more” on new marketing technologies by the end of 2014. About 72% currently use a marketing automation platform, per the report.
The data comes from an online survey Bizo conducted involving over 500 B2B digital marketers between April 24 and May 16, 2014. The survey was conducted in association with Oracle. Small business accounted for 23% of respondents, mid-sized companies 41% and enterprise brands 36%.