B2B Marketers Plan To Ramp Up Investment In Automation Platforms

A new report from Bizo, a B2B audience data firm, says that 82% of B2B digital marketers plan to “maintain or spend more” on new marketing technologies by the end of 2014. About 72% currently use a marketing automation platform, per the report.

The data comes from an online survey Bizo conducted involving over 500 B2B digital marketers between April 24 and May 16, 2014. The survey was conducted in association with Oracle. Small business accounted for 23% of respondents, mid-sized companies 41% and enterprise brands 36%.

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1 comment about "B2B Marketers Plan To Ramp Up Investment In Automation Platforms".
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  1. Justin Belmont from Prose Media, June 27, 2014 at 10:09 a.m.

    Interesting results, Tyler. We at www.ProseMedia.com look forward to seeing how these results play out, and the extent to which they will affect marketing. New technology has definitely evolved and integrated its way into our marketing strategies, even over the past year alone. We think focusing on other new technologies, as these companies say, will yield interesting results.