Remember that recent don't-text-and-drive ad from Ogilvy & Mather for Volkswagen that showed moviegoers in Hong Kong watching a person driving when suddenly, everyone in the movie theater received a call, took it, and then saw the person driving on screen crash? Maybe you are one of the 25 million people who have seen the ad. Well, Happiness Brussels is accusing Ogilvy & Mather of copying a don't-talk-and-drive ad they created in 2009. You can view the Ogilvy ad here and you can view the Happiness Brussels ad here. Of the ads' similarities, Happiness Brussels Founder Karen Corrigan said: “The whole thing is completely based on the same mechanic. The only difference is it is for VW and not a safety organization. It is the same message, [mobile call] mechanic. They did not re-use our film but the style is an exact copy.” For its part, OgilvyOne Beijing issued a statement which read: “These campaigns are not related. Our work uses location-based technology in a cinematic experience to highlight the dangers of texting while driving.” Corrigan says she has sent a cease-and-desist demand to VW and Ogilvy & Mather but neither have replied. She laments, “With 24 million views, I think the damage to us is done.” These things are never easily resolved.
In Boston last week, The Ad Club and PayPal's Start Tank completed the inaugural Brand-a-Thon, a 72-hour hack-a-thon event during which 17 start-ups briefed several
teams of ad agencies. The agencies then chose to pitch nine of those startups taking 72 hours to create their pitches. Agency pitches were then heard by a panel of judges who selected three winners.
NAIL Communications won first place for their pitch to Spray Cake, an absolutely disgusting sounding product that consists of a spray can out of which emanates a cake that can be microwaved. Second
place went to allen + gerritsen for their pitch to Supplet, a much healthier-sounding service which sends monthly packages of organic foods to expecting and new mothers. And third place went to Forge
Worldwide for their pitch to Project 20/20, an eye doctor on wheels service.
Droga5 is going places! The agency scored its first automotive account last week after having been tapped by Toyota to promote the brand's hydrogen fuel cell vehicle in Japan, U.S. and Europe. Of selecting Droga5, Toyota USA Director of Digital Marketing Strategy Kimberley Gardiner said: "We approached Droga5 to give us some ideas, and they came back with something that blew us out of the water. It ended up being a full campaign pre-launch proposal." David Droga himself has much experience with the brand having worked on the account when he was with Saatchi & Saatchi Asia and London.
Last week there were layoffs and staffing changes at Razorfish. A statement from the agency reads: “Like most companies, flexes in business require us to realign in order to accommodate the evolving needs of our clients. The recent workforce reduction represents less than 3% of our global headcount. We remain committed to sourcing world-class talent and further strengthening our capabilities to deliver business transformation. Our immediate focus is ensuring we continue to provide the best services possible to our existing clients and new accounts such as Peet’s Coffee & Tea and Car2Go.”
While every morning she's grateful her clients haven't become part of some social media disaster and Twitter is her go to outlet for news, Huge (no, she isn't huge -- that's the name of the agency)
Director of Earned Media Alyssa Galella says that if she weren't working at Huge, she'd love to be "a detective. Or work in an animal shelter. I would basically be Ace Ventura, Pet Detective."
That's an interesting goal for a woman who was recently named one of PR Week's Innovation 50 or who accomplished a killer social media stunt by sending 99 boxes of Cap'N Crunch cereal to Jay-Z who later mentioned the stunt on the radio. Of course, yes -- she's just kidding, but Ace Ventura who certainly was a character. And I like people who aspire to be interesting characters.
But what's most interesting about Galella, who is far from being an old timer, is her wise view of social media today. She says, "There's no longer a dividing line between 'media' and 'social media.' You need to be fluent in both traditional media relations and social media to do your job most effectively. Most of what I've learned hasn't been on the clock, either -- take the initiative to read a ton, be active on social media, attend events, and take classes you're interested in." You know -- become educated in the ways of life.
Thank God. Someone who doesn't think Facebook, Twitter and Snapchat are the only valid forms of media in existence.
The Warc 100, an annual list of the best agencies based on an analysis of winning campaigns across 87 different award events or competitions, has named Lowe Lintas India the number one agency on its 2015 list. The agency scored 213 points and was closely followed by AMV BBDO with 191 and Colenso BBDO with 148.
Of the recognition, Lowe Lintas
India CEO Joseph George said: "We have had a terrific run on creative effectiveness this year across the globe; and all the accolades have further reinforced our belief in the type of work we want to
do and believe in."
Chicago's Starcom MediaVest Group Chicago was named top media agency, followed by PHD Mumbai. 360i New York was named top digital agency with R/GA New York taking second place.
The Warc 100 is a ranking of top marketing campaigns and companies that the organization says is based on their performance in effectiveness and strategy competitions. The organization does not disclose the competitions that it uses to devise the ranking.
Clearly Havas Chicago hasn't been paying attention to recent research that found open office space to be decidedly less productive than that of the old school office. The agency recently completed
a $10 million renovation of its 81,000-square-foot River North office space transforming two floors of office space into a wide open, unproductive free-for-all.
And get this. The agency used to occupy three floors. Now it occupies two. They say that's because the new office design uses space more efficiently. Translated into English, that means stuffing the same amount of bodies into a smaller space to save money.
The new design has done away with all offices and added all the usual distracting crap you'd expect to see in an advertising agency: graffiti, a soda fountain and a bubble hockey table. They've even added bicycle racks and a "town hall" meeting area with bleachers. Oh, and they've given the new space a cute new name; Havas Village. Because yeah -- it takes a village to raise children and, well, that's pretty much what ad agency people are; spoiled little brats who prefer a playpen instead of an office in which to "work."
Okay, that's harsh, but I can say that because I've been there.Of the new space, Havas Chicago CEO Paul Marobella said: "The big part of this space, outside of how cool it is, is that it's really built for utility and built for a purpose. Creative, media, strategy and account all sit together, organized by account. What's different about us is we can make a decision on Monday and it will be implemented by Friday."
It's really kind of strange -- and, well, depressing -- that actual adults with actual jobs in actual ad agencies that are actual businesses that, you know, are run by actual adults actually need
advice like this, but apparently this is the case.
Penning a piece for The Chattanoogan (what the hell kind of name for a news outlet is that?), Connect Marketing Head Honcho Clint Powell has some advice that really shouldn't be the kind of advice that actual adults need. Kids, maybe, but actual adults? No. In any event, he wrote the piece and if you've worked in the ad business for any length of time, you know full well there are, unfortunately, plenty of people who need this advice.
His advice? Knowing when to say things clearly and in a way that doesn't waste other people's time nor make you end up looking like a fool. He offers up four things that are perfectly okay to say but for some reason, people are too scared to say them. They are "I am sorry," "I can not do that," "I don't know" and "Let's be clear." You can read his whole article for the details but, seriously, you really shouldn't have to.