• by Tyler Loechner  @mp_tyler, July 3, 2014

Burst Media on Thursday announced a partnership with Integral Ad Science. Through the partnership, Integral’s brand safety tech, which measures media quality, will be integrated into Burst’s demand-side platform (DSP), AdConductor.

Burst will also make use of Integral’s media measurement technology, including viewability ratings. Integral is a Media Rating Council (MRC) accredited viewability vendor.

“We believe that the whole ecosystem, from media companies, publishers, brands, and agencies, needs to be aligned and clear on measurement for the industry to evolve,” stated Sandra Demitroff, president of Burst Media.