Business-to-business media and information companies posted modest gains in revenue in the first quarter of 2014. Business media revenues climbed 4.5% to $7.09 billion for the first three
months of the year, according to the Association of Business Information & Media Companies.
Most of the gains came from soaring double-digit percentage digital advertising sales --
19.5% higher than the first quarter of 2013.
The report looks at four general sources of revenue: trade shows and conferences (events); print advertising; digital advertising; and business
information products and database services (data).
Outside of digital revenues, the best performance came from database and information services -- up 4.6% -- with event revenue 2.9%
higher. Print revenue decreased 2.6%.
In 2013, the business-to-business media and information industry grew 4.8% to $26.85 billion, compared to a 2.7% rise in 2012, which totaled $25.62
Mike Marchesano, managing director for Association of Business Information & Media Companies, stated: “We expect this trend to continue as the popularity of online
video and mobile rises, and as companies and consumers increasingly look to tablets and smartphones as a primary source of information.”