The cost of keeping the kids amused this summer is going up: A new study from American Express finds that parents are spending $958 per child this school vacation, up 12% from last year, and up 59% from 2012.
Day trips remain the most popular activity for families, with 77% of those with kids under 18 planning at least one such outing, an 8% increase from last year. (They intend to spend an average of $292 on these adventures.) And 48% have kids participating on sports teams, a 9% increase. (That costs an average of $187.)
About 41% have ponied up for either a pool or club membership, up 14%. (That one costs $132.) Some 37% have enrolled their kids in an education or arts program. And there’s always camp, either day camp (used by 34% of participants) or sleep-away (chosen by 25%). Those cost an average of $273 and $234, respectively.
And while 98% of the survey, based on an online sample of 1,253 adults, say they are assigning kids chores this summer, fewer parents of teens expect them to pursue a summer job (30% vs. 35% in 2013).
The Boys & Girls Clubs of America are hoping to be part of that summer fun, and provide plenty of action with its “Million Minutes in Motion.” The mobile tour, which combines hula-hoops, sack races, jump ropes and obstacle courses, is heading to 20 cities around the country, with a goal of logging one million minutes of exercise with kids this summer. Corporate partners include Coca-Cola and WellPoint Foundation.
Separately, the organization says it will partner with Mattel for a new toy and game program called “Share the Play.” For every online order placed at its online toy stores, Mattel plans to donate a toy to BGCA, distributing a minimum of 200,000 and up to 250,000 toys to the organization’s 4,100 Clubs, through the remainder of the year. Since last year, Mattel has donated more than $1 million to BGCA.