Smart AdServer, an ad server and programmatic ad platform, has announced a partnership with Casale Media’s Index Exchange, a media marketplace. The partnership gives Smart AdServer’s publisher clients access to demand from Casale’s marketplace.
The companies claim that European advertisers buy over 10 billion impressions per day via Casale’s marketplace,
meaning the partnership gives Smart AdServer clients "immediate access to a wealth of demand," stated Virgile Rault, demand partner manager at Smart AdServer.
Publishers can sell their inventory to Casale buyers via open or private marketplaces and can also use Deal ID.