Well this certainly tops all the agency recruitment efforts we've ever seen. Seeking the "world's most creative mind," San Francisco-based video marketing company, Virool, is launching a
global creative talent search. "Launching" is the key word here. The Virool "Race to Space" calls for creative minds to generate their most original
space-themed video campaign. The winner will "boldly go where no agency or brand has gone before" hopping aboard an all-expenses paid trip aboard the Virgin Galactic's first commercial space flight.
It's valued at $250,000. That's some sweet coin and we wonder if the winner will bargain for the cash instead of the flight. A tough choice.
Beware digital marketers and agencies. If you are knowingly or unknowingly engaging in click fraud, you could soon be in trouble. The ANA's fraud detection unit, White Ops, has launched "The Marketers' Coalition," a research effort to determine the level of bot fraud and provide data and insights which marketers can put to use to reduce and avoid fraud and, ideally, improve ROI. Real ROI, that is. Not the fake ROI garnered because of bots gaming the system. Of the effort, White Ops CEO Michael J. J. Tiffany said, “The advertising industry is under siege. While some would say bot traffic is a ‘cost of doing business’ or a ‘victimless crime,’ they could not be more wrong. Corrupt data on campaign targeting and effectiveness harms brands and businesses, and the money made by criminals funds an underground that perpetrates many other forms of crime. Criminals have further benefited from confusion and uncertainty in scoping the problem. This concerted effort is a way to normalize the data, establish better intelligence and present a unified front.”
What do three guys with management consultant and financial services backgrounds have on today's ad gurus running ad agencies? Fifty percent revenue growth in the last year alone, 470 staffers from Singapore to San Francisco and clients ranging from Google to YouTube to eBay to Expedia. Matt Isaacs, Andy Bonsall and Andrew Shebbeare are a bunch of "math men" who, nine years ago, launched the London-based digital agency, Essence, to the giant it is today. Profitable from the start, the agency focuses solely on digital with a concentration on mobile. Google, of course, gave the agency a big growth boost. Isaacs said, “In 18 months, we went from a predominantly UK agency to 75% of the business was international. It was very dramatic. It is now 85%.”
I love David & Goliath. They are awesome! Who can forget their Kia Soul Hamsters work? Their California Lottery work? That epic Kia Optima Super Bowl commercial from 2011? What's not to love? Founder David Angelo, who will become Chairman and remain working with clients, has named Client Service Director Brian Dunbar to the new position of President and Executive Creative Director. Of the move, Angelo said, "I'm still going to be hands-on and working with clients but it's a signal to the agency and everyone else that I have to share the responsibility of running an agency and its growth." Congratulations, Brian!
Brooklyn artist Maya Hayuk spoke with Starbucks agency 72andSunny over the course of eight days regarding her artwork and how it might be incorporated into promotional work for the new Starbucks
Mini Frappuccino. But after the eight days, she told the agency she was too busy to create new work and the talks ended.
Upon launch of the Mini Frappuccino, Hayuk felt the rainbow-style artwork was a bit too similar to work of her own and she filed a $750,000 copyright infringement lawsuit against Starbucks saying the finished product was "strikingly similar" to her work.
The lawsuit states: "Starbucks brazenly created artwork that is substantially similar to one or more of Hayuk’s copyrighted works.” Hayuk's lawyer added: “When things like this happen, it cheapens the value of the art -- it’s really true. And her only source of income is her art.”
For its part, a Starbucks spokesperson said: “We are aware a complaint has been filed, and we are investigating the allegations.”
It seems the "hook up" is the predominant theme at Cannes Lions this week. Just like Barbarian Group's Dumb Phones, Virool's "Cannes We Meet" helps delegates connect with other
Cannes We Meet is a web app that works just like Tinder. After you visit the site and log in using LinkedIn, you can swipe right to meet or left not to meet in a manner very similar to the Tinder dating app.
Of the app, Virool CEO Alex Debelov said, "We know that clients meet agencies, agencies win business, startups win funding and products find buyers. Now we're helping bridge that gap and propel our industry forward."
Nice effort though I'd venture to say that I'm not all that far off base when I suggest rose-fueled delegates are thinking about propelling forward something entirely different than the industry while boozing it up in Cannes.
Leading up to and during Cannes Lions, a handful of the world's best and most respected creatives convene on jury panels in Cannes, France to judge the world's creative. These judges are the cream
of the crop. Any agency would love to have them work for their shop -- but how does an agency reach out to all these amazing creatives all at once? Easy. Turn your Cannes Lion entry case study
video into a recruitment ad.
180LA did exactly that by submitting a case study video of an entry into four Lions competitions; Film, Press, Direct and Radio. So as jury members were in the midst of reviewing hundreds of entries, they were also delivered a sneaky recruitment video. Quite brilliant actually, and from the tweets some of the judges sent, the stunt seems to have gone over quite well.
Y&R/Bravo Miami VP Creative Director wrote: "Hey @180LA thanks for the offer in the middle of the judging process. Lol. I'll call Monday." Proximity Creative Director Eva Santos wrote, "A case study just called me by name and offered me a job. Great idea @180LA #canneslions "lionsjudging."
Delivered with the drollest of droll voice overs, jury members, if not interested in the offer, are asked to "pass this idea to the shortlist and help change the life of another CD."
Check out the video here.