Well this certainly tops all the agency recruitment efforts we've ever seen. Seeking the "world's most creative mind," San Francisco-based video marketing company, Virool, is launching a
global creative talent search. "Launching" is the key word here. The Virool "Race to Space" calls for creative minds to generate their most original
space-themed video campaign. The winner will "boldly go where no agency or brand has gone before" hopping aboard an all-expenses paid trip aboard the Virgin Galactic's first commercial space flight.
It's valued at $250,000. That's some sweet coin and we wonder if the winner will bargain for the cash instead of the flight. A tough choice.
Beware digital marketers and agencies. If you are knowingly or unknowingly engaging in click fraud, you could soon be in trouble. The ANA's fraud detection unit, White Ops, has launched "The Marketers' Coalition," a research effort to determine the level of bot fraud and provide data and insights which marketers can put to use to reduce and avoid fraud and, ideally, improve ROI. Real ROI, that is. Not the fake ROI garnered because of bots gaming the system. Of the effort, White Ops CEO Michael J. J. Tiffany said, “The advertising industry is under siege. While some would say bot traffic is a ‘cost of doing business’ or a ‘victimless crime,’ they could not be more wrong. Corrupt data on campaign targeting and effectiveness harms brands and businesses, and the money made by criminals funds an underground that perpetrates many other forms of crime. Criminals have further benefited from confusion and uncertainty in scoping the problem. This concerted effort is a way to normalize the data, establish better intelligence and present a unified front.”
What do three guys with management consultant and financial services backgrounds have on today's ad gurus running ad agencies? Fifty percent revenue growth in the last year alone, 470 staffers from Singapore to San Francisco and clients ranging from Google to YouTube to eBay to Expedia. Matt Isaacs, Andy Bonsall and Andrew Shebbeare are a bunch of "math men" who, nine years ago, launched the London-based digital agency, Essence, to the giant it is today. Profitable from the start, the agency focuses solely on digital with a concentration on mobile. Google, of course, gave the agency a big growth boost. Isaacs said, “In 18 months, we went from a predominantly UK agency to 75% of the business was international. It was very dramatic. It is now 85%.”
I love David & Goliath. They are awesome! Who can forget their Kia Soul Hamsters work? Their California Lottery work? That epic Kia Optima Super Bowl commercial from 2011? What's not to love? Founder David Angelo, who will become Chairman and remain working with clients, has named Client Service Director Brian Dunbar to the new position of President and Executive Creative Director. Of the move, Angelo said, "I'm still going to be hands-on and working with clients but it's a signal to the agency and everyone else that I have to share the responsibility of running an agency and its growth." Congratulations, Brian!
In an interview with The Guardian, Crispin Porter + Bogusky CEO Andrew Keller
shared his thoughts on failure and how failure can fuel future success.
When Keller was in college, he intended to become a doctor. That didn't go so well. Of that time in his life. Keller said, “I was at a very small college in a very small town. And having failed, I decided I’d stay in that town for the summer and work as a cook in this restaurant. I wanted to know: how bad was failure? I’d seen my dominant dream, to be a doctor, come crashing down. And it was like, okay -- let’s explore this a little bit.”
Of the lessons he learned during this supposed failure, Keller added, “I was supposed to be a doctor, so staying in a little town and working in a restaurant -- that was not something that figured in my hopes and dreams. But I did that, and it gave me confidence. Because it wasn’t so bad. Failure isn’t so bad.”
And even though society and culture view failure as taboo and something to certainly avoid, Keller says we all should resist this line of thinking. Because failure is most certainly going to happen. That's what he tells his kids. He says, "failure is going to happen to all of us. It is going to happen to you.” So embrace it and learn from it.
From now until the end of summer, those passing by the Time-Life building, home to the "Mad Men" fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of "Mad Men."
The 12-foot bench was designed by Pentagram and consists of just two pieces -- a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.