Mercedes-Benz has been involved in pro and amateur golf for a quarter century, including a deal with the Masters in Augusta for the past seven years; and a relationship with the PGA for the past four years including "Official Vehicle" with the PGA Championship, the Senior PGA Championship and the Ryder Cup in the U.S.
In 2011, Mercedes-Benz inked a partnership with The Open Championship in the U.K., where the MercedesTrophy tournament for amateurs will also be played this year. The MercedesTrophy World Final happens in September in Stuttgart, per the company.
Mercedes-Benz, which has a presence around the world at a variety of golf events, will roll its S-Class flagship onto the green as official car and "patron" of the Open Championship golf tournament, which happens July 17 through 20 at the Royal Liverpool Golf Club in Hoylake, England. Among other things, the company will provide a phalanx of S-Class saloons as shuttle vehicles for guests.
The automaker sponsors several players, who will be competing in the championship, and making appearances at Mercedes-Benz events at the course as brand ambassadors, per the company. Adam Scott, Martin Kaymer, Louis Oosthuizen, and Rickie Fowler will be competing, and the latter three players will also meet Mercedes owners and will drive M and E-Class models during the tournament week. Mercedes says it will also have a vehicle exhibition at the tournament, showing the C-Class; the S-Class coupe, which goes on sale in September; and the new GLA crossover.
The company has tied its MercedesTrophy global amateur tournament (open only to owners of Mercedes-Benz vehicles) to the Open Championship as well. Qualifying golfers from around the world compete for a spot in the "Monday After Event", which takes place immediately after The Open Championship.