Active International, an independent barter media shop, on Monday announced the appointment of Alan Izenman as chief digital officer, a new position at the company. He will be responsible for building and implementing new technologies at the firm.
In a release announcing the news, the company notes that Izenman will have a focus on developing the company’s programmatic offering.
“In recent years, we have seen a dramatic shift in the way that clients approach media strategy. We believe that both digital advertising, and the purchase of digital and linear media through programmatic technologies, will grow exponentially in importance,” said Dennis Quinn, executive vice president at Active. “We continue to invest significant resources to build out Active’s programmatic offering, having seen success over the past year placing digital media programmatically for our clients.”
The company has also announced the appointment of Jon Lumerman as VP of its Integrated Media group. He will oversee the day-to-day digital business of the group. Lumerman was most recently head of media operations at Crossmedia.