Every Agency Should Ask Their Clients And Prospects This Wise-Ass Question

Connect Marketing founder Clint Powell has a tip for agencies who, after explaining to a client all the wonderful services it can provide a client, hear, "We can do that ourselves." That response is deflationary. It takes the wind out of the sale. More importantly, it's a loss of potential billing for the agency. So what should an agency do in response to this all too common client statement? They should employ a bit of well-meaning rudeness and ask the client, "If you can [do that yourself] then why aren't you doing it?" Which, of course, isn't meant to be rude, rather, it's meant to make the client stop and think for a minute to assess which elements of their marketing they have the internal time and resources to handle and which they should be outsourcing because they'll never get done otherwise. While the question may be a bit jolting in the middle of an all-too-polite client meeting or new business presentation, it clearly cuts through the crap and gets everyone thinking. Try it in your next meeting.

Wait, what? Crazy burger chain White Castle is thinking of leaving the flamboyant Jordan Zimmerman? The man with an ego the size of Mt. Everest? The man who gives private lunch meetings, agency tours and autographed copies of his book to those who wow him? What brand in their right mind would ever leave an agency run by a man this AWESOME!? Apparently, White Castle is that brand. The brand's VP of Marketing and Menu Development (now that's a weird job combo) Kim Bartley said, "We always look at all of our partners on a regular basis, every five to seven years." So basically it's a math problem. Nothing against Zimmerman which Bartley says is "a very good partner." So why have a review? Oh right. To keep agency search firms like Rojek Consulting Group in business. Yup, everyone gets a slice of White Castle here. Personally, I'm rooting for ZImmerman here.

WPP media investment firm GroupM, parent company to Maxus, MEC, MediaCom and Midshare, is getting into the publishing business. The firm has published the debut issue of NEXT, an "innovation and consumer insights oriented interactive publication." The publication, which -- surpirise, surprise -- looks more like an agency website than a publication (but, hey, that might be a good thing) -- will feature proprietary research and insights about consumer behavior. The style of the publication will center on long form viewpoints rooted in data and how technology is affecting consumer trends.

A shake up of epic proportion is about to occur in the digital agency space. CPG giant Unilever is holding a global digital agency review in an effort to, well, we're not really sure since no one at Uniliever or think tank Medialink, which is helping run the review, are talking. But "people familiar with the matter" have said the review will involve incumbents and non-incumbents with capabilities presentations occurring mid-August. This global review will also encompass the U.S. digital agency review now in progress.
Tags: agency
Recommend (1) Print RSS
  • This Guy Argues Doing Crowdsource Work Could Land You Your Dream Agency Job

    Asad Khan, Founder and CEO of creative crowdsourcing platform CopyShoppy, thinks crowdsourcing is awesome. And why wouldn't he? After all, that's what his company does. Well, he's out with a five-point argument entitled 5 Myths About Crowdsourcing Creative Work that explains why there's nothing wrong with the advertising community embracing ...
  • Michael Roth: If It Were Up to Martin Sorrell, There Would be One Holding Company

    So Dentsu would like to make it known that it's not looking to make acquisitions in the digital space. Hmm. Of the mindset, Dentsu Aegis Network Chairman Tim Andree, speaking at the annual Morgan Stanley Technology, Media and Telecoms Conference in Barcelona, said: "Acquisitions are not a strategy in and ...
  • Are Ad Agency Employees the Biggest "Empty Labor" Slackers?

    Well, well, well. Is an ad agency one of the places where workers waste the most amount of time engaging in "empty labor"? In a new book, Lund University Sociologist Roland Paulsen examines the notion of empty labor interviewing people from various industries. Paulsen found, on average, that employees across ...
  • President Obama Surprises Australian Ad Man By Using His 29-Year-Old Tagline In Speech

    Australian ad man Tim Bond is happy. Really, really happy. In 1985 Bond was working for D'Arcy MacManus and Masius and was asked to come up with a tagline for Queensland. He thought about the task for ten weeks. And out came "Beautiful one day, perfect the next." It became ...
  • This Creative Brief Was Delivered With Oculus Rift and A Treadmill

    Talk about an all-inclusive, complete brief! As part of its annual Creative Press Challenge, Dutch newspaper Persgroep briefed 110 creatives on the Iranian refugee situation for the charity group UAF by immersing them in the very issue they would be assigned to tackle. How? By using the virtual reality technology ...
  • Leo Burnett Employees Do Shots And Slap Each Other In The Face To Improve Creativity

    What's an ad agency to do when it's had enough bad ideas and it simply can't take it any longer? It invites their employees to do shots and slap each other in the face, of course! As part of its participation in Strategy Magazine's Agency of the Year event in ...
  • GSD&M Leads Movember Agency Challenge With Crazy Spanish Telenovela

    Doing its part for Movember, GSD&M -- along with its MoPack Movember team -- is helping to spread the word about men's health with the launch of...wait for it...a Spanish telenovela. Yeah, that makes a lot of sense, right? But, hey, GSD&M is an ad agency and ad agencies just ...
  • Fallon 'Winternship' Program to Clothe, House, Transport, Entertain 8 Lucky Interns

    Well, of course they are! After all, who'd want to intern at an agency in freezing cold Minnesota when they could work in the warm confines of Manhattan? Oh, wait. Anyway, Fallon Minneapolis has launched an intern program called Wintern. In order to lure interns into the program, the agency ...
  • Leo Burnett Tops List of Adoption-Friendly Workplaces

    Well, there's a list for everything, right? Why not one for the best workplaces with adoption-friendly policies? Yeah, why not? Well the Dave Thomas Foundation for Adoption has awarded Leo Burnett the top spot on its 2014 list of the top adoption-friendly workplaces in advertising, marketing and public relations followed ...
  • Mindshare Has All the Answers to Your Millennial Questions

    Anything and everything you ever wanted to know about Millennials. WPP media shop Mindshare North America is out with new research. Badge Brands and the New Millennial Identity, takes a look at the importance of intelligence and friendship to the Millennial generation -- and how brands can capitalize on Millennials ...
>> MAD Archives