Audience Targeting Firm Dstillery Raises $24M

Audience targeting firm Dstillery on Wednesday announced it has closed a $24 million Series C round of financing. The round was led by NewSpring Capital, with participation from existing investors U.S. Venture Partners, Menlo Ventures and Venrock.

"We have seen a massive shift toward programmatic advertising," said Mike DiPiano, a partner at NewSpring. DiPiano has joined Dstillery’s board of directors.

Dstillery, which was formerly known as Media6Degrees, has now raised a total of $48 million.

Per a release, the company will increase its headcount and expand into new markets, though no specifics areas were mentioned in the release, and the company was not immediately reachable for comment.

Dstillery says its revenue from the first half of 2014 was up 50% from the previous year and that its staff has increased 40% since the beginning of the year.

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