Cincinnati-based independent media shop Empower MediaMarketing has been appointed media AOR for Champion Windows, as the client is planning to execute its first national ad campaign.
Champion Windows, also based in Cincinnati, spent close to $25 million on ads in 2013 according to Kantar.
“It was Empower’s extensive experience in the home category that convinced us they were the best partner for us,” said Michael Rubiera, Champion Windows Senior Vice President of Marketing. “We also appreciate their 30 years of experience in taking brands national and can deliver custom scale, offering us the flexibility to adapt our media plans as needed to maximize results.”
Empowers other clients in the home category include Shaw Floors, Rust-Oleum and Gorilla Glue.
Empower CEO, Jim Price said, “We are proud to partner with category leaders like Champion who share the same Midwest values as Empower and we look forward to launching their first-ever national television campaign by the end of the year.”
Founded in 1953, Champion specializes in custom-made replacement windows, doors, sunrooms, siding, and roofing.