Marriott International is extending its #LoveTravels campaign. The effort includes a video series featuring celebrities Tim Howard and Angela Simmons.
The videos show soccer star Howard and cultural icon Simmons sharing their individual experiences and personal passions surrounding travel. Howard reveals how he engages in his true passions of soccer, eclectic music and body art through his travels. Simmons gives an inside look at how she finds inspiration for fashion design wherever she goes.
The original-content video series launches alongside images presented in an online portrait gallery and display ads.
The portraits and digital videos also feature chef Mia Banducci, Dutch model Anouschka Dap and founder and CEO of MIMA Media Christoph Geiseler.
Consumers are encouraged to post what the #LoveTravels hashtag means to them on YouTube, Facebook, Instagram and Twitter.
The hashtag is Marriott’s way of encouraging travelers to share their travel experiences, said Kristine Friend, senior director, segment marketing.
“#LoveTravels is a universal movement that truly represents our commitment to providing each guest with a unique experience across our portfolio of hotels where they feel welcome and comfortable and can pursue their personal passions,” Friend said in a release.
The hotel company is promoting the effort at LoveTravelsWithMe.com and on its YouTube channel.
The effort also includes a contest where consumers can win a grand prize of $2,000 and weekly prizes of $500. Through Sept. 16, travelers can share how their #LoveTravels by posting a picture of their journeys on Instagram. To enter the contest, participants must use #LoveTravels #Promo @LoveTravelsWithMe.