Orion Holdings, part of IPG Mediabrands, has appointed Sally Preston President, North America of its media investment arm Orion Capital. Preston joins the firm from Time Inc., where she served as VP, Publisher of Real Simple. She will report to Patty Norway, Worldwide Chief Media Officer of Orion Holdings.
Preston will be responsible for developing the company’s strategy, partnerships, investment activities and overall growth across the United States, Canada and Mexico. She will also work closely with the teams of IPG Mediabrands’ agencies (which include Initiative, UM and BPN) to strengthen Orion’s partnered solutions in markets served by those shops.
Orion Capital is responsible for making investments in all types of media, including TV, Radio, Print, OOH and Digital.
During her tenure at Time Inc., she led the business side of lifestyle brand Real Simple, including the print magazine, website, tablets, mobile, special issues, books and products.
Prior to that, Preston served as EVP, Integrated Sales & Marketing for Martha Stewart Living Omnimedia, where she piloted print, broadcast, radio and digital for all MSLO brands, including Martha Stewart Living, Everyday Food, Martha Stewart Weddings and Whole Living. Earlier, she held several positions at publications, including O, The Oprah Magazine, Organic, Style, Better Homes and Gardens, PEOPLE and TV Guide.
“Sally demonstrates a remarkable understanding of a multi-brand business,” said Brian McMahon, CEO of Orion Holdings. “With her proven track record of growing renowned media brands and leading results-driven teams, we look forward to her immediate impact on our clients’ business.”