Mini is launching what it claims is the biggest tailored cinema campaign ever in the UK that will see the car marque create 147 different versions of an ad tailored to the dealership
nearest the cinema. The campaign, which launched on Friday, showcases the Countryman model and aims to encourage viewers to test drive the car. The final five seconds of every ad
will be tailored by location with a call-to-action that gives cinemagoers details on their nearest dealer and the opportunity to win a free pair of cinema tickets.
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