• by Tyler Loechner  @mp_tyler, September 17, 2014

Adaptive Media, a supply-side platform (SSP), this week announced the launch of a video ad management platform for publishers, dubbed Media Graph. The company claims Media Graph will let publishers manage their digital video content across all screens and offers video player tech, an ad server and supports RTB, among other things.

“The industry has had an inefficient and fragmented model for some time with publishers having to rely on different vendors for individual services in creating and monetizing their campaigns from start to finish,” stated Qayed Shareef, CEO of Adaptive.