• by Wayne Friedman , September 25, 2014

Growing broadcasting-base, African American-centric network Bounce TV says it has doubled the number of upfront advertisers for the new TV season.

The network says it now has a roster of 35 general market sponsors -- although it did not disclose specific advertisers or categories.

Bounce TV is currently on TV stations in 90 markets covering 73% of U.S. total television homes -- and in 90% of all African-American TV homes. The network recently added WMAR-TV in Baltimore and WSYM-TV in Lansing, Mich.

For the week ending September 21, Bounce TV posted an average 240,000 among total prime-time viewers (0.1 rating) and 110,000 average 18-49 viewers (a 0.1 rating).

At last season finish, May 25, Bounce TV was at 220,000 average total prime-time viewers (a 0.1 rating)  and 90,000 18-49 viewers (0.1 rating), looking at mostly live-plus seven-day data.

“We’re accelerating plans on all fronts thanks to our dedicated affiliate partners, our supportive sponsors and our loyal-and-growing audience,” says Jonathan Katz, CEO of Bounce TV.

Bounce TV targets African-American adults with a programming mix of original series, theatrical motion pictures, documentaries, specials, game shows and inspirational faith-based programs.

Bounce TV launched on September 26, 2011.