• by Richard Whitman , Columnist, November 12, 2014

Doing its part for Movember, GSD&M -- along with its MoPack Movember team -- is helping to spread the word about men's health with the launch of...wait for it...a Spanish telenovela. Yeah, that makes a lot of sense, right? But, hey, GSD&M is an ad agency and ad agencies just have to one up everyone else when it comes to doing, well, anything. Episode one of four premiered last week and the second episode is out now. Anyway, the telenovela is called "La Uniceja" and you can watch it here. So far, the agency's Mopack team is leading the ad agency challenge portion of the fund-raising effort.

New York film editor Peter Sabatino is out with his third episode of Edit Haus, a video series that has a lot to say about the insanity of the advertising and production businesses. In this third episode, Peter meets The Donns, "the youngest, most talented agency producers" in the business according to The Donns themselves. In reality, The Donns are a couple of wisecracking Millennials who are more concerned with taking selfies and applying lo-fi filters to everything than producing anything anyone would want to present to an actual client. As the video progresses, The Donns make fun of Peter's "old school" approach to things and Peter can't understand why these agency chicks want to edit his work. Yeah, it's funny and you'll like it. Give it a watch. 

Well, the ad world certainly has gone to hell in the proverbial hand basket. Unless, of course, you're a fan of Snapchat and think it's a perfectly acceptable medium to recruit interns for your agency. Which is exactly what Washington, DC-based LMO Advertising did several weeks ago. The agency posted a series of interview questions and a video from agency CEO Chris Laughlin asking prospective interns to explain why they'd be awesome for the gig. Upwards of 25 people responded to the questions, 8 were asked to send in resumes, four got interviews and one lucky guy, Max Walker, was offered the gig...via Snapchat, of course. Hey, you've got to fish where the fish are, right?

Former Innocean creative Rich Reiter has left Detroit and decided to join Baltimore-based branding and marketing agency Planit, where he will be creative director. Rich will oversee the agency’s creative operations ranging from branding, creative concept development and execution, to multimedia, interactive and mobile design. He will work across all clients, including national and international brands such as AGCO, DEWalt, Royal Building Products, Universal Music Group, Mally Beauty, Marriott International, and more. Of the hire, Planit Co-Founder Ed Callahan said: “As Creative Director, Rich will build and foster a creative environment where ingenious ideas can be born and thrive. His vision, tenacious imagination and strategic focus will undoubtedly have a positive impact at the agency and for our clients.” And of joining the agency, Rich said: “After more than 16 years in advertising, I have had the opportunity to work with major brands in the B-to-C and B-to-B space. Campaigns come and go, but what stays constant for me is the passion to come up with a smart idea and lead the development of creative that brings that idea to life. I see that same drive, energy and commitment at Planit. It’s a place that consistently develops top-notch creative while having an open mind for new opportunities. "