• by Amy Corr  @MediaPostOTL, December 2, 2014

MUH-TAY-ZIK | HOF-FER hired Eric Perko as director of media. He joins the agency from DigitasLBi San Francisco, where he was a founding and inaugural member of the DigitasLBi media department, where he led the digital media efforts for Taco Bell. Prior to working with DigitasLBi, Perko led efforts for eBay, Google, Skype and Cisco. "Eric brings a great new stripe to this agency," said John Matejcyzk, co-founder and executive creative director, MUH-TAY-ZIK | HOF-FER. "He is a natural leader of both people and ideas. He is always looking for ways to develop more innovative approaches for brands. He integrates deeply with clients and creatives alike to help us all understand opportunities we didn't know were in front of us." Perko is dedicated to pushing the media industry and reinventing the digital landscape. He places a great deal of focus on developing strategies that will connect consumers with brands in ways that yield measurable results. "Eric knows how to push media boundaries for the better," said Matt Hofherr, Co-founder and Director of Strategy at MUH-TAY-ZIK | HOF-FER. "His media mind is part creative, math, business and innovator all-in-one."