• by Richard Whitman , Columnist, December 7, 2014

The Boston Ad Club has launched an online Boston agency directory, powered by Agency Spotter. The partnership aims to make it easy for association members and others across New England to start their agency search from within their local professional network.

The Agency Spotter integration will allow marketers to share agency portfolios with their colleagues, see how their network is connected to an agency, and manage their agency search.

Kathy Kiely, president of The Ad Club, said the tool is designed to help members anticipate change and stay focused on the areas that will help their businesses grow. She added, “Our goal is to keep our members right on the cutting edge of the industry and Agency Spotter is such a great tool.” Have at it, New England.