• by Jack Loechner , Staff Writer @mp_research, January 14, 2015

According to new data from Fannit Marketing Services about the best times to post on social media, one should post social media updates when the audience has the highest chance of seeing them, not whenever you think of it or happen to have a free minute. If you aren't posting to a social media site when most of your audience members are on it, says Kristin Piombino, all the time spent crafting the update goes to waste.

An infographic from Fannit.com lists the best and worst times to post to all the major social media sites: Pinterest, LinkedIn, Google+, Twitter, Facebook and your blog. While all audiences are different, these times are a general guide.

Facebook Fast Facts

• 751 million people use Facebook mobile           
• 80% of mobile users check their phones early each morning
• Not likely to check Facebook during working hours
• Best times to post are Weekdays 6 am- 8 am and 2 pm-5 pm, while worst times are all weekends, 10pm-4am

Twitter

• Twitter engagement goes up 30% on weekends compared to weekdays
• Short tweets more likely to engage vs >100 characters
• Ask for retweets
• Use two hashtags on each tweet for best results
• Best time to post is on weekends from 1 pm-3 pm, and worst is 8pm-8am

Google

• Nighttime posts perform worst
• Best time to post is 9 am-11 a.m, while worst is 6pm-7am

LinkedIn

• Most often used right before, and right after, work hours
• Tuesday and Thursday receive most social media traffic from business people
• Posts during work hours receive less traffic
• Best times to post are 7 am-8:30 pm, and 5 pm-6 pm, and worst times are Monday and Friday from 9am-5pm

Pinterest

• Appeals to home decorators, party planners, hair stylists and DIY persons
• The averave Pinterest visit is over 16 minutes… longer than almost all other social media sites
• Best times to post is on Saturday from 2 pm-4 pm, and 8 pm-11 pm, with the worst posting times being 5-7pm, and 1-7am

Blogs

• Best results for blogs is when they are posted regularly and consistently… with best 1 per week, same day every week
• Best times are Monday, Friday and Saturday at 11 a.m, while the worst time is 11pm-8am

Source: Fannit.com Internet Marketing

The Infographic for review may be found here.