• by Amy Corr  @MediaPostOTL, January 14, 2015

Why did the chicken cross the road? To escape captivity and "Live Free Range." The star of Reebok's New Year's resolution campaign is not a bunch of men and women looking to get fit in 2015; it's a chicken with a will to live. This chicken is faced with obstacles left and right, yet still she perseveres, running from a cruel life living in a cage and waiting to be someone's dinner. First, the chicken escapes. Next, a close call with a tractor sends her scurrying in another direction, right into a busy highway road. After crossing the road, the chicken sees an ad for a fitness barn, complete with 1,000 treadmills. She also sees a group of trail runners blow past her in the opposite direction. Chicken takes the trail less traveled and follows the runners down an unknown path. The point: Changing up your exercise routine might help you stick to your New Year's goals. See the video here, created by Venables Bell & Partners.