• by Erik Sass  @eriksass1, January 15, 2015

Meredith Long has been appointed publisher of Time magazine, capping 12 years of increasing responsibility at the magazine. She steps into the publisher role vacated by Jed Hartman, who also served as group publisher of Time Inc. before leaving the company to becoming chief revenue officer of The Washington Post in November of last year.

Long joined Time in 2003 and most recently led the sales team along with its Northeastern Executive Sales Director Jorg Stratmann. In this position, she was responsible for managing sales for Toyota, one of the magazine’s biggest ad accounts. She also played a key role building digital ad revenue for Time.com. 

At 38, Long will be one of the youngest executives to lead Time in the venerable newsweekly’s long history, and she joins the magazine at a particularly challenging time for newsweeklies and the print magazine business in general. Time Inc. was spun off as an independent company by Time Warner last year, following pressure from investors concerned about the profitability of the magazine publishing division.

Time magazine has at least fared better than its rivals, including U.S. News & World Report, which folded its print edition back in 2010. Its other main rival, Newsweek, was sold for a pittance to stereo magnate Sidney Harman in 2010, closed its print edition, and then was sold for a pittance again to the International Business Times, in 2013.

Also this week, Time Inc. announced the official launch of Daily Cut, a new video platform that offers visitors access to live and on-demand original video content from across Time Inc.’s publications, which currently produce around 60 ongoing video programs between them. It also gives viewers access to a library of over 35,000 videos, totaling more than 1,500 hours of programming.

The new platform is available as an iOS or Android app, as well as via the Roku platform and the dailycut.com Web site.