• by Sarah Mahoney  @mahoney_sarah, March 10, 2015

He may be best known for his fighting, but to show off its new ZPump Fusion, Reebok has UFC Champ Jon “Bones” Jones racing through the gritty streets of Los Angeles. As he takes on each urban obstacle, the ad urges runners to fill in the “Pump to______” blank.  Venables Bell & Partners created the campaign, themed “The shoe that adapts to you,” which also includes print and out-of-home.