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These Creatives Promoted Their Agency By Walking Around New York Dressed Like Poo Emojis

Dave Glass and Killian Cooper run the Barcelona-based agency Hungry Castle, an agency which transforms online viral characters into real-world inflatables to be used as art at music festivals or art events. 

To draw attention to their agency, Glass and Cooper strolled around New York City and, of course, got heckled with the predictable comment, "You guys look like shit!" But the pair was undaunted and forged ahead.

Of their stunt, Glass said, "Normally there is a lot of thought that goes into our ideas but with the poo emoji, it's just a poo emoji. It's one character, not even a word, and it says so much and so little at the same time." Cooper ads, "It's two things that don't belong together: a poo and a smiley face. But it works and it's us. We are shit heads, just trying to make art." 

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