Around the Net
#OreoEclipse Takes Over 'The Sun' And Digital Outdoor Screens
- Campaign, Friday, March 20, 2015 7:05 AM
Mondelez International has created a tactical campaign for Oreo, which will see the brand "eclipse" The Sun newspaper and digital outdoor screens across the country. The campaign, which was devised by PHD and Talon Outdoor with creative by FCB Inferno and Drum, is part of the global "play with Oreo" campaign. "#OreoEclipse" includes a black translucent cover wrap on The Sun, a first for the News UK newspaper and what PHD claims is the biggest ever translucent cover print run.
