Commentary

Programmatic's 'Race To The Bottom' -- Publishers' Fight Back Begins

by Sean Hargrave , Staff Writer, March 23, 2015

Programmatic has often been characterised as a "race to the bottom" where brands can pick up bargains as eyeballs become available in real-time. In a world far removed from the premium assurances of direct buys, programmatic can mechanise the process, but as it does so, CPMs appear to be going …