• by Erik Sass  @eriksass1, June 9, 2015

The new campaign, created by Time Inc. with agency gyro, targets marketers and advertisers with ads revolving around the theme “Open the Experience.” 

The new work highlights the publisher’s ability to connect with consumers around their passions and interests.

The campaign promotes the print, digital and experiential channels associated with over 90 Time Inc. publications, with ads appearing in print, digital, and out-of-home placements. The print and digital component includes ads placed in Advertising Age and Adweek. The out-of-home component includes billboards in New York City, Chicago and Los Angeles.

Time Inc. claims that its print publications reach 120 million consumers per month, while its U.S. digital audience topped 111 million in April of this year. The company also touted its growing live events business, which attracted hundreds of thousands of participants in 2014, including Fortune Live Media events and the Essence Festival.

The company has also been developing and acquiring new publications and services since its spinoff as a standalone company last year.

Last month, it announced the purchase of FanSided, a network of over 300 Web sites and online communities centered on sports, entertainment and lifestyle content.

In March, the company launched Mimi, a new site that aggregates fashion-related content from social media and the Web, including Time Inc.’s fashion and beauty brands. And in January, Time Inc. launched The Snug, a Web site targeting millennials with do-it-yourself, crafting and décor content aggregated from Time Inc. publications, as well as dozens of partners, with an eye to distribution across social platforms.