• by Gavin O'Malley , Staff Writer @mp_gavin, June 11, 2015

Particularly on top platforms like YouTube, if you’re still siloing search, social, and creative, you’re doing it wrong! So says Whitney Drake, Lead for Social Strategy and Care at GM. You “can’t have [those respective teams] working independently,” Drake told attendees of MediaPost’s Search Insider Summit, on Thursday. Rather, you have to get them in the same room (or on the same conference call) to come up with consistent branding and tagging. Rather than a separate discipline, Drake calls social the “way we’re moving forward with search.” And, why not, considering that it’s the “largest focus group in the world.”