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Sony Mobile Calls Global Creative Review
- Campaign, Thursday, July 2, 2015 7:50 AM
The company has issued RFIs and pitches are due to take place later this month. Adam & Eve/DDB is understood to not be repitching for the account. Sony Mobile is believed to be offering 90-day payment terms. Adam & Eve/DDB won the business in May 2013 after beating the incumbent, McCann London. Adam & Eve/DDB created the "gliding lights" ad last year to promote the features of Sony Mobile’s Xperia Z3, such as its high-quality performance in near darkness.
