Chevrolet Scores With 'Real People, Not Actors' Campaign

Chevrolet launched "Real People, Not Actors," a series of amusing videos that begin as market research studies and end with amusing scenarios not typically found in consumer feedback settings. In the first video, the researcher asks consumers extremely personal questions, like if they pick their nose, their social security number, who the ugliest person in the room is and if they wear underwear. The purpose is to demonstrate how the 2015 Chevy Malibu sends car owners diagnostic email reminders when it's time for a tune-up. See it here. When a researcher asks folks to keep their eyes on a screen, distractions are rolled out, like zombies, a rock star and puppies. This promotes a car that send text messages for you. Anyone else think left with an unsettled feeling about this? Watch it here. In this video, parents are must choose which child rides in a Chevy Traverse, awarded for safety features, or a Honda Pilot, sans safety features found in the Traverse. WiFi access in a Chevy vehicle means quiet, well-behaved kids. No WiFi and the kids are restless. What did parents do in the olden days? See it here. In the final video, the Chevy Traverse has blindside technology that can spot a scary clown before someone seated at a table can. Watch it here. Commonwealth//McCann created the campaign

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