• by Amy Corr  @MediaPostOTL, July 8, 2015

Small ideas can turn into something big -- just like GE's "Invention Donkey." The adorable animal is pint-sized but capable of granting large wishes, as long as the request is for an invention that doesn't exist. One man is visited by the invention donkey, but doesn't grasp the concept of what to ask for. He asks for items that already exist -- like DVDs, two best friends and an app. He then asks for something to help power the planet. The donkey goes back in time to describe all the planning, research and technology that goes into a request so big, yet attainable. The spot ends with the man exhausted by all the work involved, so he asks the donkey of someone else could do it. See it here. BBDO New York created the campaign.