Email Remains A Marketing Mainstay

Natasha Smith, Senior Editor of Direct Marketing News, says that now that we're about midway through the year, it's a good time for marketers to get a gauge of the email landscape. This landscape, she says, is “all about change,” so here are some stats and trends that are making waves so far this year:

  • 22,500,453,020 emails are sent every hour. (MarketingProfs)
  • 76% of marketers say that they use basic segmentation in their email marketing  (Econsultancy and Adestra)
  • When it comes to worldwide email opens, Apple iPhone has the largest market share (28%), followed by Gmail (16%), Apple iPad (12%), Outlook (9%), Apple Mail (8%), and Google Android (7%) (Litmus)
  • Email is nearly 40 times better than Facebook and Twitter at acquiring customers (McKinsey & Company)
  • The volume of email marketing rose by 15.5% in Q1 2015 compared to Q1 2014 (Experian Marketing Services)
  • 70% of people say they always open emails from their favorite companies (Exact Target)
  • 61% of shoppers say they like to receive promotional emails weekly; 28% want them more frequently (MarketingSherpa)
  • If an email does not display correctly, about 71% of recipients will delete it immediately (BlueHornet)
  • 53% of emails are opened on mobile devices, compared to less than 20% about three years ago (MNSearch Summit)
  • Using marketing automation can increase conversion rates by over 50% (Aberdeen Group)

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Tags: email, research
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