The "science" is in: dogs can't read labels, so it's up to their owners to and
feed them
Castor & Pollux Natural Petworks. In an ad breaking September 1, we see an adorable pooch failing every reading test thrown his way. If he followed any commands
onscreen, the dog would be rewarded with treats. A researcher with a clipboard waits patiently behind the dog, expecting the unexpected. "They can't read ingredients. You can," closes the ad,
seen here, and created by
TDA_Boulder, the agency's first work for the brand.
