• by Richard Whitman , Columnist, September 3, 2015

New York-based agency 6S Marketing has launched a campaign to encourage Apple to re-name its upcoming iPhone 6S to, well, anything other than the agency's namesake. The agency has written an open letter to Apple pleading with the brand to just call the phone the iPhone 7 because the agency says #WeAre6S.

In addition to the open letter, the agency has purchased several mobile and stationary billboards -- one in Times Square, which read, "Dear Universe, Please call it the iPhone 7. Sincerely 6S Marketing."

The agency says it chose the name 6S because it sounds like "success."

The letter reads, in part: "See, our company name is 6S Marketing, but our clients, friends, and colleagues simply refer to us as good ol’ '6S.' It’s a small name but a big part of our identity — one we’ve been using since 2000, when we started this company in my tiny apartment. At that time, we didn’t think that one of the biggest, and most well-respected, companies would use it to name a mobile device. (We were still using Motorola flip phones at the time, after all.)

Of course it's just all one publicity stunt because Apple, much like it did with the 4S and 5S, is going to do what it damn well pleases and no agency that no one has ever heard of is going to change anything.

Nice publicity stunt though!