• by Richard Whitman , Columnist, September 9, 2015

The Clio Awards have announced DDB Chairman Emeritus Keith Reinhard will be honored with the 2015 Lifetime Achievement Award at the American Museum of Natural History on September 30. 

Reinhard's award, in an appropriate dovetailing of reality and fiction, will be presented by Mad Men Creator, Director, Producer and Writer Matthew Weiner. Of the award, Clio President Nicole Purcell said, "Keith's legacy is one that not only includes iconic spots in advertising, but groundbreaking work in shaping the creative industry as we know it today."

Over the course of his career, Reinhard placed his indelible mark of work for State Farm, VW, Pepsi, Anheuser-Busch and, of course, McDonald's including the development of that brand's famed "You deserve a break today" tagline.