Commentary

See Yourself As Others See You... Millennials Don't

Millennials have already have surpassed Generation X to make up the largest share of the U.S. workforce, and will soon become the nation’s largest living generation.

Despite the size and influence of the Millennial generation, however, most of those in this age cohort do not identify with the term “Millennial.” Just 40% of adults ages 18 to 34 consider themselves part of the “Millennial generation,” while another 33%, mostly older Millennials, consider themselves part of the next older cohort, Generation X.

According to a national survey by the Pew Research Center, respondents were given five commonly used terms for generations, including the “Greatest Generation,” and asked whether they considered themselves part of these generations.

Percent of Each Generation Embracing Their Respective Generational Label

Generation

Percent Identifying With label

Millennial (18-34)

40%

GenX (36-50)

58

Boomer (51-69)

79

Silent (70-87)

18

Source: PewResearch, April 2015

Generational names are largely the creations of social scientists and market researchers. The age boundaries of these widely used labels are somewhat variable and subjective, so perhaps it is not surprising that many Americans do not identify with “their” generation.

Yet the Boomer label resonates strongly with the members of this generation; the name arose from the fertility spike that began shortly after World War II and continued through the early 1960s. Fully 79% of those born between 1946 and 1964, the widely used age range of this generation, identify as Boomers. That is by far the strongest identification with a generational name of any cohort.

The oldest cohort of Americans is by far the least likely to embrace a generational label. Just 18% of those ages 70 to 87 (the age range of the Silent Generation) actually see themselves as part of the “Silent Generation.” Far more Silents consider themselves part of adjoining generations, either Boomers (34%) or the Greatest Generation (also 34%).

Silents  are far more likely than people in younger age cohorts to view their own generation in a positive light. Large majorities of Silents say the people of their generation are hard-working, responsible, patriotic, self-reliant, moral, willing to sacrifice, and compassionate.

Generation Perception of Themselves

 

% of Each Generation Describing Themselves

Description

Millennial

GenX

Boomer

Silent

Patriotic

12%

26%

52%

77%

Responsible

24

43

66

78

Hard-working

36

54

77

83

Willing to sacrifice

15

27

45

61

Religious

12

21

42

63

Moral

17

27

46

64

Self-reliant

27

37

51

65

Compassionate

27

33

47

60

Politically active

17

20

37

42

Source: PewResearch, April 2015

Boomers tend to have favorable impressions of their generation, though in most cases they are not as positive as Silents, says the report. By contrast, Gen Xers and Millennials are far more skeptical in assessing the strengths of their generations. And Millennials, in particular, stand out in their willingness to ascribe negative stereotypes to their own generation: 59% say the term “self-absorbed” describes their generation, compared with 30% among Gen Xers, 20% of Boomers and just 7% of Silents.

Percent of Each Generation Describing Their Generation As

 

% Agreeing

Description

Millennials

GenX

Boomer

Silent

Self absorbed

59%

30%

20%

7%

Wasteful

49

29

20

10

Greedy

43

24

19

8

Cynical

31

24

16

7

Idealistic

39

28

31

26

Entrepreneurial

35

33

35

32

Environmentally-conscious

40

37

41

40

Tolerant

33

33

38

36

Source: PewResearch, April 2015

Some of these differences may be related more to age and life stage, says the report, than to the unique characteristics of today’s generations. Responsibilities tend to increase with age. As a result, it is possible that, in any era, older people would be more likely than younger people to view their generation as “responsible.” In addition, differences between old and young in such realms as patriotism, religiosity and political activism have been evident for many years.

The Millennial generation also encompasses a broad span of adults (currently those born from 1981 to 1997). But just 40% of those in this cohort consider themselves Millennials, while as many as a third (33%) say they belong to Gen X. Among older Millennials (ages 27 to 34), 43% consider themselves Gen Xers, while 35% identify as Millennials. Yet even among younger Millennials (ages 18 to 26), fewer than half (45%) consider themselves part of this generation.

Young adults are more likely than older people to say there is strong evidence of climate change and to prioritize the development of alternative energy over expanding the production of fossil fuels. Yet Millennials (40%) and Gen Xers (37%) are no more likely than Boomers (41%) or Silents (40%) to describe the people in their generation as environmentally conscious.

And while Millennials are more accepting of homosexuality, interracial marriage and hold more positive views of immigrants, about the same share of Millennials (33%) as those in older age cohorts consider the people in their generation tolerant.

While 59% of Millennials describe the members of their generation as self-absorbed, 49% say they are wasteful and 43% describe them as greedy. On all three dimensions, Millennials are significantly more critical of their generation than older age cohorts are of theirs.

Millennials are more likely to characterize their generation as “idealistic,” but the differences are not large. About four-in-ten Millennials (39%) say the term idealistic applies to people in their cohort, compared with 28% of Gen Xers, 31% of Boomers and 26% of Silents.

On three other descriptions – “environmentally conscious,” “entrepreneurial,” and “tolerant” – there are no significant differences across generations.

For additional detail from the Pew Research Center, please visit here.

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