Around the Net
BMW Assigns Digital Brief To Oliver
- Campaign, Monday, September 21, 2015 7:03 AM
The agency won the account on a three-year contract after pitching against AKQA and Grassroots. Oliver has been tasked with managing BMW’s digital content and internet operations in the UK. A dedicated team will generate, promote and maintain all of the company’s content on its Web site and apps, as well as manage content strategy and user experience. The agency was briefed last week, with work to commence later this month.
