hospitality

Hyatt Teams Up With Comedy Central

Hyatt Gold Passport, home of the Hyatt Regency brand, and Comedy Central have created a new custom content series featuring comedian Iliza Shlesinger.

The collaboration is part of the largest-ever integrated global marketing campaign for the Hyatt Regency brand, "It's Good Not to Be Home," which launched last month and celebrates the simple human truths about traveling. It demonstrates the humor in the many ways that travelers make the most of being away from home.

The three-episode series captures Shlesinger's travels ahead of the New York Comedy Festival (Nov. 10-15), where Shlesinger will perform Nov. 13.

As a comedian who is always on the road, Shlesinger brought her own experiences to the series, from the luxury of room service in bed to the delight of taking home toiletries.

The first episode premieres Nov. 9 on Comedy Central, and additional digital shorts also will run across Hyatt Regency, Comedy Central and Viacom digital and social platforms. Snapchat users will find funny custom ads in Comedy Central's Snapchat Discover channel. The video series featuring Iliza Shlesinger can be found at cc.com/passporttocomedy.

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Tapping into the universal power of humor shows care for guests in a way that fits with the hotel’s brand, says Sandra Cordova Micek, senior vice president of global brands, Hyatt. 

"We heard from guests that they enjoy the freedom to break from routine when they travel,” Micek says in a release. “We believe people will be able to see elements of their travel experiences in these episodes.”

As part of the Hyatt Gold Passport sponsorship of the New York Comedy Festival, travelers and Hyatt Gold Passport members can enter the Passport to Comedy Sweepstakes through Dec. 31 for the chance to win a VIP Daily Show experience and a trip to the New York Comedy Festival.

In addition, the Hyatt Regency brand will bring more laughs to guests' travels in a fun-filled "Passport to Comedy" program, held Nov. 10 at participating Hyatt Regency hotels across the country. A cast of comedians will interact with guests to create funny "not at home" moments, from "man on the street"-style interviews to testing new stand up material in hotel elevators.

The best "Passport to Comedy" moments, bloopers and jokes will be captured and shared on the Hyatt Regency brand's social channels. Travelers can join in by sharing their own funny "not at home" moments with the hashtags #PassportToComedy and #AtHyattRegency.

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