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Chipotle Posts Frank FAQ

On Thursday, Chipotle updated its online QA page with answers to consumer questions. The updated FAQ was meant to include a representative sampling of questions Chipotle has been hearing and to address those questions. It also emphasized that the norovirus incident in Boston was not related to E. coli and addressed other questions, such as whether the safety enhancements will alter the way the food tastes. "No. In making all of the changes we are implementing, it is important to us not to change the taste or quality of the food we are making unless it is for the better," and "There is no connection between GMOs and any food safety issue."

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