• Campaign, Monday, January 25, 2016 7:05 AM

Monsoon Accessorize, the fashion retailer, has appointed ODD as the first global creative agency for its Monsoon and Accessorize brands, after a competitive pitch. ODD has been tasked with developing a fully integrated global campaign for both brands for the spring/summer season this year. The campaign will run across press, out of home, digital and social, and in-store. Monsoon was founded in 1973 by Peter Simon and today has 1,100 outlets across the world. Its sister brand, Accessorize, was launched ten years later.

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